Results 311 to 320 of about 398,602 (339)

Influencing Factors on Consumer Acceptability of Brand Extension: A Study on Kist's Brand Extension

SSRN Electronic Journal, 2015
Organizations frequently follow brand extension strategies. The study makes an attempt to find out the influencing factors on consumer acceptability with regard to the brand extension of ‘Kist’ Product. This study examines whether this extension gained consumer acceptability in Manmunai North Divisional Secretatriat Area, Batticaloa in Sri Lanka.
Victoria Rosanna Ragel, S.J. Evangeline
openaire   +2 more sources

BRAND EXTENSIONS IN THE LUXURY INDUSTRY

2012
Brand extensions are an interesting brand strategy alternative, as they may attract new segments of customers who, for various reasons, may have not considered the luxury brand before. The luxury brand extensions have gained such momentum that today a fan of a luxury fashion house is able not only to dress herself from head to toe in a beloved designer’
openaire   +2 more sources

The Interplay of Brand Attachment and Brand Extension Success

2016
Brand extensions serve as an important marketing strategy for many new product introductions. Given that new products are prone to failure, the use of an established brand can help facilitate acceptance of the new product by reducing consumers’ perceived risk, enhancing efficiencies associated with distribution and promotional activities, and reduced ...
David E. Sprott, Carmen-Maria Albrecht, Daniel Heinrich   +2 more
openaire   +2 more sources

Brand trust and brand extension acceptance: the relationship

Journal of Product & Brand Management, 2005
PurposeThis UK‐based research aims to build on the US‐based work of Keller and Aaker, which found a significant association between “company credibility” (via a brand's “expertise” and “trustworthiness”) and brand extension acceptance, hypothesising that brand trust, measured via two correlate dimensions, is significantly related to brand extension ...
openaire   +2 more sources

THE EFFECT OF BRAND EXTENSION TYPES ON BRAND EXTENSION EVALUATIONS

Global Fashion Management Conference, 2018
Hyo Jin Eom, Laura (Zhenqiu) Lu, Patricia Hunt-Hurst   +2 more
openaire   +1 more source

Female erectile tissues and sexual dysfunction after pelvic radiotherapy: A scoping review

Ca-A Cancer Journal for Clinicians, 2022
Deborah C Marshall, Julie R Bloom, Mylin A Torres   +2 more
exaly  

Changes in Agricultural Extension and Implications for Farmer Adoption of New Practices

Applied Economic Perspectives and Policy, 2020
George W Norton, Jeffrey Alwang
exaly  

Technology adoption, impact, and extension in developing countries’ agriculture: A review of the recent literature

Agricultural Economics (United Kingdom), 2020
Rie Muraoka
exaly  

Head and neck cancers—major changes in the American Joint Committee on cancer eighth edition cancer staging manual

Ca-A Cancer Journal for Clinicians, 2017
William M Lydiatt, Snehal G Patel, Brian O'sullivan   +2 more
exaly  

Late Quaternary Extension Rates Across the Northern Half of the Yadong‐Gulu Rift: Implication for East‐West Extension in Southern Tibet

Journal of Geophysical Research: Solid Earth, 2020
E Kali, Marie-luce Chevalier, J Van Der Woerd   +2 more
exaly