Results 31 to 40 of about 398,602 (339)

The impact of brand extensions on brand personality: experimental evidence [PDF]

European Journal of Marketing, 2005
PurposeTo investigate empirically the impact of brand extensions on brand personality, using Aaker's scale to measure the latter.Design/methodology/approachExperimental study manipulating extension fit (good/poor fit), controlling for brand familiarity and including a control group.FindingsNo adverse impact on brand personality of core brand as a ...
Diamantopoulos, A, Smith, G, Grime, IS
openaire   +3 more sources

The Differences of Asian and Western Consumers' Attitudes towards Brand Extensions by Information Types: Attribute-Related vs. Non-Attribute-Related Information

International Review of Management and Marketing, 2017
This study aims to empirically examine how Asian and Western consumers with different cultural backgrounds (holistic vs. analytic thinking) in different brand extension situations (high vs.
Jae Jin Lee, Sung-Jun Lee
doaj   +6 more sources

Downward price-based luxury brand line extension: Effects on premium luxury buyer's perception and consequences on buying intention and brand loyalty

European Research on Management and Business Economics, 2022
This research was carried out from the perspective of downward price-based brand extensions with the aim to discover its effects on customer perceptions regarding luxury brands and brand extensions and consequences on buying intention and luxury brand ...
Marcelo Royo-Vela, Mónica Pérez Sánchez   +1 more
doaj  

Strategic Brand Management in Emerging Markets: Consumer Perceptions of Brand Extensions

Organizations and Markets in Emerging Economies, 2018
The purpose of this paper is to examine consumers’ perceptions of the parent brand and their attitudes towards the brand extensions by exploratory researching the topic in the new context of one emerging European market.
Durdana Ozretic-Dosen, Marta Brlic, Tanja Komarac   +2 more
doaj   +1 more source

A Survey of Effective Factors on Evaluating Consumers, Attitude towards Brand Extension [PDF]

‫مدیریت بازرگانی, 2013
Brand extensions have been a popular strategy for many companies for many years. Its success depends on the acceptance and evaluations of consumers about brand extension. Thus, the aim of this study is to investigation the effective factors on consumers’
Mahdi Dehghani Soltani, Esfandiyar Mohammadi, Yasan-Alah Purashraf, Korosh Sayehmiri   +3 more
doaj   +1 more source

FoxO1 signaling in B cell malignancies and its therapeutic targeting

FEBS Letters, EarlyView.
FoxO1 has context‐specific tumor suppressor or oncogenic character in myeloid and B cell malignancies. This includes tumor‐promoting properties such as stemness maintenance and DNA damage tolerance in acute leukemias, or regulation of cell proliferation and survival, or migration in mature B cell malignancies.
Krystof Hlavac, Petra Pavelkova, Laura Ondrisova, Marek Mraz   +3 more
wiley   +1 more source

Insights into PI3K/AKT signaling in B cell development and chronic lymphocytic leukemia

FEBS Letters, EarlyView.
This Review explores how the phosphoinositide 3‐kinase and protein kinase B pathway shapes B cell development and drives chronic lymphocytic leukemia, a common blood cancer. It examines how signaling levels affect disease progression, addresses treatment challenges, and introduces novel experimental strategies to improve therapies and patient outcomes.
Maike Buchner
wiley   +1 more source

Brand Extension Acceptability in Food and Beverage Product Categories [PDF]

Journal of Emerging Trends in Marketing and Management, 2018
Brand extension is a powerful marketing strategy that allows firms to offer new product categories, taking advantage from the original brand name and its positive associations (Evangeline and Ragel, 2016).
Maria Cristiana MARTINI, Giovanna GALLI, Marcello TEDESCHI   +2 more
doaj  

Impact of Brand Loyalty on Brand Extension [PDF]

, 2012
The key objective of this study is to explore the effects of different dimensions of brand loyalty towards the original brand on the evaluation of brand extensions.
Abrar , Ahmad, Ahmed Imran , Hunjra, Dr. Kashif-Ur, Rehman, Syed Qasim Haroon , Naqvi   +3 more
core  

Making tau amyloid models in vitro: a crucial and underestimated challenge

FEBS Letters, EarlyView.
This review highlights the challenges of producing in vitro amyloid assemblies of the tau protein. We review how accurately the existing protocols mimic tau deposits found in the brain of patients affected with tauopathies. We discuss the important properties that should be considered when forming amyloids and the benchmarks that should be used to ...
Julien Broc, Clara Piersson, Yann Fichou
wiley   +1 more source