Results 31 to 40 of about 428,471 (322)
The effect of brand equity of insurance companies on the reaction of policyholders [PDF]
Today, in the business world, senior managers have recognized that customers are the central core of commercial activities and the success of organizations and companies depends on the effectiveness of the image presented to customers of the organization
M.R. Abbasi, A. Ebrahimpour, M. Ameli
doaj +1 more source
Psychosocial Outcomes in Patients With Endocrine Tumor Syndromes: A Systematic Review
ABSTRACT Introduction The combination of disease manifestations, the familial burden, and varying penetrance of endocrine tumor syndromes (ETSs) is unique. This review aimed to portray and summarize available data on psychosocial outcomes in patients with ETSs and explore gaps and opportunities for future research and care.
Daniël Zwerus +6 more
wiley +1 more source
Impact of Brand Loyalty on Brand Extension [PDF]
The key objective of this study is to explore the effects of different dimensions of brand loyalty towards the original brand on the evaluation of brand extensions.
Abrar , Ahmad +3 more
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ABSTRACT Background The Improving Population Outcomes for Renal Tumours of childhood (IMPORT) is a prospective clinical observational study capturing detailed demographic and outcome data on children and young people diagnosed with renal tumours in the United Kingdom and the Republic of Ireland.
Naomi Ssenyonga +56 more
wiley +1 more source
ABSTRACT Introduction We developed MedSupport, a multilevel medication adherence intervention designed to address root barriers to medication adherence. This study sought to explore the feasibility and acceptability of the MedSupport intervention strategies to support a future full‐scale randomized controlled trial.
Elizabeth G. Bouchard +8 more
wiley +1 more source
The adverse effects of inferior innovations
This research advances brand innovation research by examining the adverse effects of inferior innovative extensions on the brand innovability of own parent brands. Brand innovability conceptually consists of brand quality and innovativeness.
Chang Joseph W., White D. Steven
doaj +1 more source
Does umbrella branding really work? Investigating cross-category brand loyalty [PDF]
Numerous studies on the drivers of brand extension success [Aaker and Keller, 1990, Broniarczyk and Alba, 1994, Hem et al., 2003, Völckner and Sattler, 2006] found evidence that parent-brand characteristics and the fit between parent brand and transfer ...
Hildebrandt, Lutz, Silberhorn, Nadja
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ABSTRACT Background/Objectives Osteosarcoma is a radioresistant tumor that may benefit from stereotactic body radiation therapy (SBRT) for locoregional control in metastatic/recurrent disease. We report institutional practice patterns, outcomes, toxicity, and failures in osteosarcoma patients treated with SBRT.
Jenna Kocsis +13 more
wiley +1 more source
Examination of the impact of brand elements on consumers’ attitude & behaviour toward extended brand (Case study: Kaleh meat and dairy products company) [PDF]
Consumers' evaluations and perceptions of brand, form the principles of brand purchase decisions and brand trust; and as the value of the brand in the minds of consumers gets stronger, greater benefits can be obtained from consumers.
Seyed Mohammad Tabatabaee Nasab +1 more
doaj +1 more source
PENGARUH LINE EXTENSION TERHADAP BRAND EQUITY PADA PRODUK MINUMAN TEH DALAM KEMASAN SIAP SAJI MEREK FRUIT TEA: survey pada komunitas fanpage fruit tea di facebook [PDF]
Pada era Globalisasi seperti sekarang ini setiap perusahaan dituntut untuk dapat bersaing dalam dunia bisnis, baik perusahaan manufaktur maupun perusahaan food and beverages di indonesia.
Krismansah, Hilman
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