Results 31 to 40 of about 19,911 (301)

The impact of brand extensions on brand personality: experimental evidence [PDF]

European Journal of Marketing, 2005
PurposeTo investigate empirically the impact of brand extensions on brand personality, using Aaker's scale to measure the latter.Design/methodology/approachExperimental study manipulating extension fit (good/poor fit), controlling for brand familiarity and including a control group.FindingsNo adverse impact on brand personality of core brand as a ...
Diamantopoulos, A, Smith, G, Grime, IS
openaire   +3 more sources

Effects of Brand Equity on Evaluating Consumers’ Attitude towards Brand Extension of Iranian Tire Product [PDF]

کاوش‌های مدیریت بازرگانی, 2014
Brand extension has become a famous strategy for many companies since many years ago. Its success depends on acceptance and evaluation of consumers about brand extension.
d faiz, m deghanisoltani
doaj  

A Survey of Effective Factors on Evaluating Consumers, Attitude towards Brand Extension [PDF]

‫مدیریت بازرگانی, 2013
Brand extensions have been a popular strategy for many companies for many years. Its success depends on the acceptance and evaluations of consumers about brand extension. Thus, the aim of this study is to investigation the effective factors on consumers’
Mahdi Dehghani Soltani, Esfandiyar Mohammadi, Yasan-Alah Purashraf, Korosh Sayehmiri   +3 more
doaj   +1 more source

Brand Extension Acceptability in Food and Beverage Product Categories [PDF]

Journal of Emerging Trends in Marketing and Management, 2018
Brand extension is a powerful marketing strategy that allows firms to offer new product categories, taking advantage from the original brand name and its positive associations (Evangeline and Ragel, 2016).
Maria Cristiana MARTINI, Giovanna GALLI, Marcello TEDESCHI   +2 more
doaj  

Between Droughts and Floods: The Seasonal Response of Freshwater Snails in Artificial Reservoirs in the Brazilian Semiarid Region

Population Ecology, EarlyView.
We investigate the seasonal dynamics of two freshwater snails, Biomphalaria straminea and Melanoides tuberculata, in artificial reservoirs of the Brazilian semiarid region. Despite regulated hydrology, B. straminea exhibited strong seasonal fluctuations associated with dry periods, while M. tuberculata maintained stable populations throughout the year,
Lucas Henrique Sousa da Silva, João Hemerson de Sousa, Adriana Josefa da Rocha, Manuella Feitosa Leal, Lucas Ariel de Sousa Aguiar, Tamaris Gimenez Pinheiro, Edson Lourenço da Silva   +6 more
wiley   +1 more source

The impact of brand extension on brand image (Case study: Tak Makaroon and Pegah companies) [PDF]

مطالعات مدیریت بهبود و تحول, 2011
Brand extension strategies will increase the likehood success of new products, while deducts the risks of brand image dilution. This study analyzes how brand extension impacts on brand image.
. Abolfazl Tajzadeh Namin, Fatemeh Chehraqi, Aidin Tajzadeh Namin   +2 more
doaj  

Brand Extension of Fast Moving Consumer Goods to Customers’ Perception

Trikonomika, 2017
The cost of launching a totally new product or brand is usually very high accompanied by the risk of failure in an overcrowded market. Therefore, brand extension strategy is used due to its built in advantages.
Budiono Hardjono, Tan Bee Ying
doaj   +1 more source

Moving in the Dark: Enlightening the Spatial Population Ecology of European Cave Salamanders

Population Ecology, EarlyView.
We assessed individual interactions, movement ecology and activity patterns of a subterranean population of Speleomantes strinatii, applying spatial capture–recapture modeling to a photographic dataset of 104 individuals. ABSTRACT Space use and movement are fundamental aspects of organisms' ecology, mirroring individual fitness, behavior, and life ...
Giacomo Rosa, Andrea Costa, Sebastiano Salvidio   +2 more
wiley   +1 more source

FoxO1 signaling in B cell malignancies and its therapeutic targeting

FEBS Letters, EarlyView.
FoxO1 has context‐specific tumor suppressor or oncogenic character in myeloid and B cell malignancies. This includes tumor‐promoting properties such as stemness maintenance and DNA damage tolerance in acute leukemias, or regulation of cell proliferation and survival, or migration in mature B cell malignancies.
Krystof Hlavac, Petra Pavelkova, Laura Ondrisova, Marek Mraz   +3 more
wiley   +1 more source

Brand Extension as Informational Leverage

The Review of Economic Studies, 1998
The marketing literature refers to the concept of brand capital and provides empirical evidence that firms with a large stock of well established brands have an advantage in introducing new products. This paper develops a theory of brand extension as a mechanism for informational leverage in which a firm leverages off a good's reputation in one market ...
openaire   +5 more sources