Results 41 to 50 of about 398,602 (339)
ANALISIS KESUKSESAN PRODUK MELALUI BRAND EXTENSION DIUKUR DARI MINAT BELI (Kasus pada Merek Lifebuoy “Shampo” di Kota Poso) [PDF]
, 2012 Brand extension strategy does not always give satisfactory results. Worldclass companies also often fail in using the brand extension strategy. Brand extension has also been done by Lifebuoy to compete with other shampoo products. Carrying the name of
LUBALU, Adolf Ostaf Sovith
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FEBS Letters, EarlyView.Toll‐like receptors (TLRs) are important in the innate immune system. This study explores the zinc‐binding ability of the TLR2 TIR domain (TLR2TIR). We found that TLR2TIR binds zinc with nanomolar affinity through its cysteine residues. Two of them, C673 and C713, are vital for receptor activation, indicating that zinc may play a role in initiating ...
Vladislav A. Lushpa +8 more
wiley +1 more source
Brand Extension of Fast Moving Consumer Goods to Customers’ Perception
Trikonomika, 2017 The cost of launching a totally new product or brand is usually very high accompanied by the risk of failure in an overcrowded market. Therefore, brand extension strategy is used due to its built in advantages.
Budiono Hardjono, Tan Bee Ying
doaj +1 more source
ANALISIS FAKTOR – FAKTOR YANG MEMPENGARUHI SUCCESS BRAND EXTENTION (KEBERHASILAN PERLUASAN MEREK) SERTA DAMPAKNYA TERHADAP BRAND EQUITY (EKUITAS MEREK) PARAMEX DI SURABAYA [PDF]
, 2010 Diawali oleh melemahnya ekuitas merek (brand equity) Paramex pada tahun 2009 lalu membuat PT. Konimex Pharmaceutical Industries memperluas mereknya dengan meluncurkan varian baru guna meningkatkan ekuitas merek Paramex.
SASMOKO, SASMOKO
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The power of microRNA regulation—insights into immunity and metabolism
FEBS Letters, EarlyView.MicroRNAs are emerging as crucial regulators at the intersection of metabolism and immunity. This review examines how miRNAs coordinate glucose and lipid metabolism while simultaneously modulating T‐cell development and immune responses. Moreover, it highlights how cutting‐edge artificial intelligence applications can identify miRNA biomarkers ...
Stefania Oliveto +2 more
wiley +1 more source
Jurnal Riset Manajemen Sains Indonesia, 2014 The purpose of the research are to describe brand knowledge, perceived quality and consumer innovativeness toward brand extension attitude, to test the influence of brand knowledge toward brand extension attitude, to test the influence of perceived ...
Mohammad Rizan +2 more
doaj
Does umbrella branding really work? Investigating cross-category brand loyalty [PDF]
, 2012 Numerous studies on the drivers of brand extension success [Aaker and Keller, 1990, Broniarczyk and Alba, 1994, Hem et al., 2003, Völckner and Sattler, 2006] found evidence that parent-brand characteristics and the fit between parent brand and transfer ...
Hildebrandt, Lutz, Silberhorn, Nadja
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FEBS Letters, EarlyView.In lymphoid organs, antigen recognition and B cell receptor signaling rely on integrins and the cytoskeleton. Integrins act as mechanoreceptors, couple B cell receptor activation to cytoskeletal remodeling, and support immune synapse formation as well as antigen extraction.
Abhishek Pethe, Tanja Nicole Hartmann
wiley +1 more source
Social context prevents heat hormetic effects against mutagens during fish development
FEBS Letters, EarlyView.This study shows that sublethal heat stress protects fish embryos against ultraviolet radiation, a concept known as ‘hormesis’. However, chemical stress transmission between fish embryos negates this protective effect. By providing evidence for the mechanistic molecular basis of heat stress hormesis and interindividual stress communication, this study ...
Lauric Feugere +5 more
wiley +1 more source
Pengaruh Brand Extension terhadap Citra Merek dan Minat Beli pada Produk Nutrisari Wdank di Kecamatan Tampan Pekanbaru [PDF]
, 2015 This research is aimed to analyze the effect of Brand Extension towards Brand Image and Purchase Intention on Nutrisari Wdank product in Tampan district, Pekanbaru.
Jushermi, J. (Jushermi) +2 more
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