Results 51 to 60 of about 398,602 (339)

The Impact of Sport Brand Extension on Brand Loyalty [PDF]

International Journal of Human Movement Science, 2019
Brand extension is one of the most effective marketing strategies for companies to expand their business spectrum. At the same time, failed brand extensions lead to negative consequences for the companies, such as decreasing brand loyalty. In this sense, it is necessary to examine how sport consumers evaluate brand extensions and the impact of brand ...
Chan Soo Jun, Lee Seob Maeng, Myungwoo Lee, Dong Hun Lee   +3 more
openaire   +1 more source

Interaction vesicles as emerging mediators of host‐pathogen molecular crosstalk and their implications for infection dynamics

FEBS Letters, EarlyView.
Interaction extracellular vesicles (iEVs) are hybrid vesicles formed through host‐pathogen communication. They facilitate immune evasion, transfer pathogens' molecules, increase host cell uptake, and enhance virulence. This Perspective article illustrates the multifunctional roles of iEVs and highlights their emerging relevance in infection dynamics ...
Bruna Sabatke, Izadora Volpato Rossi, Marcel I. Ramirez   +2 more
wiley   +1 more source

Pengaruh Perluasan Merek Terhadap Citra Merek Dan Dampaknya Terhadap Minat Beli (Survei Pada Pengguna Produk Induk Merek Lifebuoy Pada Mahasiswa S1 Dan D3 Universitas Brawijaya ) [PDF]

, 2016
This study aims to identify and explain the effect of brand extension to the brand image , brand image to purchase intention and brand extension to purchase intention . This type of research used in this research is the explanation (explanatory research).
Kumadji, S. (Srikandi), Rifai, H. A. (Husein), Yulianto, E. (Edy)   +2 more
core  

Modifications in FLAP's second cytosolic loop influence 5‐LOX interaction, inhibitor binding, and leukotriene formation

FEBS Letters, EarlyView.
The enzyme 5‐lipoxygenase (5‐LOX) catalyzes the first step in the biosynthesis of leukotrienes (LTs) involved in inflammatory pathophysiology. After cellular stimulation, 5‐LOX translocates to the nucleus, interacting with the 5‐LOX‐activating protein (FLAP) to form LTA4 from arachidonic acid (AA).
Erik Romp, Katharina Rataj, Stefanie König, Marcia E. Newcomer, Oliver Werz, Ulrike Garscha   +5 more
wiley   +1 more source

Examination of the impact of brand elements on consumers’ attitude & behaviour toward extended brand (Case study: Kaleh meat and dairy products company) [PDF]

‫مدیریت بازرگانی, 2015
Consumers' evaluations and perceptions of brand, form the principles of brand purchase decisions and brand trust; and as the value of the brand in the minds of consumers gets stronger, greater benefits can be obtained from consumers.
Seyed Mohammad Tabatabaee Nasab, Zohreh Mohammad Nabi   +1 more
doaj   +1 more source

The carboxylate “gripper” of the substrate is critical for C‐4 stereo‐inversion by UDP‐glucuronic acid 4‐epimerase

FEBS Letters, EarlyView.
UDP‐glucuronic acid 4‐epimerase (UGAepi) catalyzes NAD+‐dependent interconversion of UDP‐glucuronic acid (UDP‐GlcA) and UDP‐galacturonic acid (UDP‐GalA) via C4‐oxidation, 4‐keto‐intermediate rotation, and C4‐reduction. Here, Borg et al. examined the role of the substrate's carboxylate group in the enzymic mechanism by analyzing NADH‐dependent reduction
Annika J. E. Borg, Laura De Cnop, Bernd Nidetzky   +2 more
wiley   +1 more source

ANALISA SENSITIVITAS RESPON KONSUMEN TERHADAP EKSTENSIFIKASI LINI MEREK (BRAND LINE EXTENSION) PADA FRUIT TEA SENSASI SOSRO (HOT, FREEZE, WOW) DI KONSER AVRIL LAVIGNE JAKARTA [PDF]

, 2011
ANALISA SENSITIVITAS RESPON KONSUMEN TERHADAP EKSTENSIFIKASI LINI MEREK (BRAND LINE EXTENSION) PADA FRUIT TEA SENSASI SOSRO (HOT, FREEZE, WOW) DI KONSER AVRIL LAVIGNE JAKARTA - respon, konsumen, fruit tea sensasi ...
WIDIASTUTI, YAYU
core  

The Effect of Brand Extension Strategy on Brand Image to Customers [PDF]

British Journal of Economics, Management & Trade, 2017
The purpose of the study is to investigate the effect of brand extension strategy upon brand image to LG customers. Home appliances and mobile phone are considered as original product and extended product respectively. The research model includes five variable; initial brand image, perceived fit, perceived quality, consumers' attitude and final brand ...
Seyed Mohammad Alavinasab, Morteza Soltani, Javad Alimohammadi   +2 more
openaire   +3 more sources

P‐glycoprotein modulates the fluidity gradient of the plasma membrane of multidrug resistant CHO cells

FEBS Letters, EarlyView.
To explore the impact of the overexpression of the multidrug‐transporter P‐glycoprotein (ABCB1) on membrane fluidity, we compared the transversal gradient of mobility and microviscosity in plasma membranes of drug‐sensitive Chinese hamster ovary cells (AuxB1) and their multidrug‐resistant derivatives (B30) using the fluorescent n‐(9‐anthroyloxy) fatty ...
Roger Busche, John R. Riordan, Burkhard Tümmler   +2 more
wiley   +1 more source

PENGARUH LINE EXTENSION TERHADAP BRAND EQUITY PADA PRODUK MINUMAN TEH DALAM KEMASAN SIAP SAJI MEREK FRUIT TEA: survey pada komunitas fanpage fruit tea di facebook [PDF]

, 2014
Pada era Globalisasi seperti sekarang ini setiap perusahaan dituntut untuk dapat bersaing dalam dunia bisnis, baik perusahaan manufaktur maupun perusahaan food and beverages di indonesia.
Krismansah, Hilman
core