Results 61 to 70 of about 398,602 (339)

Evolutionary interplay between viruses and R‐loops

FEBS Letters, EarlyView.
Viruses interact with specialized nucleic acid structures called R‐loops to influence host transcription, epigenetic states, latency, and immune evasion. This Perspective examines the roles of R‐loops in viral replication, integration, and silencing, and how viruses co‐opt or avoid these structures.
Zsolt Karányi, Zita Képes, Zoltán Szabó, Eszter Csoma, Lóránt Székvölgyi   +4 more
wiley   +1 more source

The adverse effects of inferior innovations

Management şi Marketing, 2017
This research advances brand innovation research by examining the adverse effects of inferior innovative extensions on the brand innovability of own parent brands. Brand innovability conceptually consists of brand quality and innovativeness.
Chang Joseph W., White D. Steven
doaj   +1 more source

PENGARUH PENGETAHUAN MEREK INDUK, PERSEPSI KUALITAS, DAN INOVASI TERHADAP SIKAP BRAND EXTENSION DAN INTENSI MEMBELI SHAMPO DOVE HAIR THERAPY SYSTEM SERIES ( Studi Pada Konsumen Giant Hypermarket Margorejo di Surabaya ) [PDF]

, 2010
Sikap Brand Extension didefinisikan sebagai suatu kecenderungan pembelajaran untuk berperilaku secara konsisten untuk menyukai atau tidak menyukai sebuah obyek baru dalam kategori perluasan merek.
Dion , Neno Trihara
core  

Circulating histones as clinical biomarkers in critically ill conditions

FEBS Letters, EarlyView.
Circulating histones are emerging as promising biomarkers in critical illness due to their diagnostic, prognostic, and therapeutic potential. Detection methods such as ELISA and mass spectrometry provide reliable approaches for quantifying histone levels in plasma samples.
José Luis García‐Gimenez, Juan Carlos Ruiz‐Rodríguez, Ricard Ferrer, Raquel Durá, Antonio Artigas, Iván Bajaña, David Bolado López de Andujar, Irene Cánovas‐Cervera, Adrián Ceccato, Luis Chiscano‐Camón, Elena Climent‐Martinez, Georgia García Fernández, Gemma Goma, Verónica Monforte, Beatriz Quevedo‐Sánchez, Adolf Ruiz‐Sanmartín, Antonio Sierra‐Rivera, Nieves Carbonell Monleón   +17 more
wiley   +1 more source

Analisis Sensitivitas Respon Konsumen terhadap Perluasan Merek pada Produk Cimory di Semarang [PDF]

, 2016
SENSITIVITY ANALYSIS OF CONSUMER RESPONSE TOWARD BRAND EXTENSION OF CIMORY PRODUCTS IN SEMARANG. Bakpao of cimory is the result of brand extension by PT. Cisarua Mountain Daily of old products, namely milk and yoghurt.
Bakhtiar, A. (Arfan), Sriyanto, S. (Sriyanto), Wigi Kusuma, Helaria Ardelia   +2 more
core  

Insights into pegRNA design from editing of the cardiomyopathy‐associated phospholamban R14del mutation

FEBS Letters, EarlyView.
This study reveals how prime editing guide RNA (pegRNA) secondary structure and reverse transcriptase template length affect prime editing efficiency in correcting the phospholamban R14del cardiomyopathy‐associated mutation. Insights support the design of structurally optimized enhanced pegRNAs for precise gene therapy.
Bing Yao, Qiangbing Yang, Christian J.B. Snijders Blok, Mark A. Daniels, Pieter A. Doevendans, Raymond Schiffelers, Joost P.G. Sluijter, Zhiyong Lei   +7 more
wiley   +1 more source

Key antecedents of brand equity in heritage brand extensions: The moderating role of tourist heritage experience

European Research on Management and Business Economics, 2021
This study examines how the degree of fit between the brand extension and the parent brand, in the case of heritage sites, affects the extension's brand equity-formation, considering the mediating role of brand attitude and brand credibility and the ...
M. Belén Prados-Peña, Salvador Del Barrio-García   +1 more
doaj  

How does parent heritage brand preference affect brand extension loyalty? A moderated mediation analysis [PDF]

, 2020
La versión aceptada puede estar ya en abierto, pues parece que la revista tiene un periodo de embargo de 24 meses. Se publicó en 2020Firms with high brand equity often employ the strategy of brand extension to place new products on the market.
Barrio García, Salvador Del, Prados Peña, María Belén   +1 more
core   +1 more source

Single‐cell insights into the role of T cells in B‐cell malignancies

FEBS Letters, EarlyView.
Single‐cell technologies have transformed our understanding of T cell–tumor cell interactions in B‐cell malignancies, revealing new T‐cell subsets, functional states, and immune evasion mechanisms. This Review synthesizes these findings, highlighting the roles of T cells in pathogenesis, progression, and therapy response, and underscoring their ...
Laura Llaó‐Cid
wiley   +1 more source

Exploring the Power of Brand Extension in Museums. Insights from the Louvre Abu Dhabi

SAGE Open
This study investigates the Louvre Abu Dhabi as a brand extension of the Louvre in France, focusing on factors influencing brand extension attitude and its impact on visit intention.
Nuria Recuero Virto, Joaquin Aldas Manzano, Francis Blasco López, Jesús García-Madariaga   +3 more
doaj   +1 more source