A Cre‐dependent lentiviral vector for neuron subtype‐specific expression of large proteins
FEBS Letters, EarlyView.We designed a versatile and modular lentivector comprising a Cre‐dependent switch and self‐cleaving 2A peptide and tested it for co‐expression of GFP and a 2.8 kb gene of interest (GOI) in mouse cortical parvalbumin (PV+) interneurons and midbrain dopamine (TH+) neurons.
Weixuan Xue +6 more
wiley +1 more source
Impacts of Brand Extension Strategy on Concumers’ Attitude of New Products [PDF]
مطالعات مدیریت بهبود و تحول, 2012 Numerous companies are applying brand extension projects and invest heavily on brand extension strategy. The purpose of this study is to examine the factors that influence consumers’ attitude toward new products that use brand extension. In this research,
M Amirshahi +3 more
doaj
Locus of Equity and Brand Extension [PDF]
, 2003 Prevailing wisdom assumes that brand equity increases when a brand touts its desirable attributes. We report conditions under which the use of attribute information to promote a product can shift the locus of equity from brand to attribute, thereby ...
Alba, J.W. (Joseph) +1 more
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By dawn or dusk—how circadian timing rewrites bacterial infection outcomes
FEBS Letters, EarlyView.The circadian clock shapes immune function, yet its influence on infection outcomes is only beginning to be understood. This review highlights how circadian timing alters host responses to the bacterial pathogens Salmonella enterica, Listeria monocytogenes, and Streptococcus pneumoniae revealing that the effectiveness of immune defense depends not only
Devons Mo +2 more
wiley +1 more source
The Role of Identification in Consumers' Evaluations of Brand Extensions
Frontiers in Psychology, 2018 Brand extension is a widely adopted strategy for firms to take advantage of an existing brand's equity in a new product category. The main goal of this paper is to test the moderating role consumer-company identification plays in the effect of product ...
Longinos Marin +2 more
doaj +1 more source
« Retail brand equity: a conceptual and differentiated approach » [PDF]
This research focuses on retail branding in France. A qualitative study aims at identifying which are the specific dimensions of brand equity to be adapted to retail brands and which feedback effects of brand extension can occur on the image of retailer ...
Gérard Cliquet, Magali Jara
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ANALISIS SENSITIVITAS RESPON KONSUMEN PADA PERLUASAN MEREK (BRAND EXTENSION) NATASHA SKIN CARE DAN HAIR CARE DI PT. PESONA NATASHA GEMILANG KOTA SUKABUMI [PDF]
, 2018 PT. Pesona Natasha Gemilanh has expanded brand from Natasha Skin Care then launch a new product Natasha Hair Care in the end 2015. The effect of brand extension is that there is lack of customer response sensitivity on Hair Care brand extension.
Anhari, Wildy Nur
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Hematopoietic (stem) cells—The elixir of life?
FEBS Letters, EarlyView.The aging of HSCs (hematopoietic stem cells) and the blood system leads to the decline of other organs. Rejuvenating aged HSCs improves the function of the blood system, slowing the aging of the heart, kidney, brain, and liver, and the occurrence of age‐related diseases.
Emilie L. Cerezo +4 more
wiley +1 more source
The effect of vertical brand extensions on consumer-brand relationships in South Africa
South African Journal of Business Management, 2017 The purpose of this research is to evaluate the impact of the introduction of vertical brand extensions on Consumer-Brand Relationships (CBRs) in the mobile phone market. In particular, we aim at exploring the effect vertical brand extensions that luxury
O. Muroyiwa, R. Abratt, M. Mingione
doaj +1 more source
Product Variety under Brand Influence: An Empirical Investigation of Personal Computer Demand [PDF]
Prior research suggests that brand may influence consumer preference for differentiated products. However, the extant literature does not measure how brand value affects product similarity and consumer choice.
Kai-Lung HUI
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