Results 81 to 90 of about 428,471 (322)

The Caenorhabditis elegans DPF‐3 and human DPP4 have tripeptidyl peptidase activity

FEBS Letters, EarlyView.
The dipeptidyl peptidase IV (DPPIV) family comprises serine proteases classically defined by their ability to remove dipeptides from the N‐termini of substrates, a feature that gave the family its name. Here, we report the discovery of a previously unrecognized tripeptidyl peptidase activity in DPPIV family members from two different species.
Aditya Trivedi, Rajani Kanth Gudipati
wiley   +1 more source

Pengaruh Persepsi Kualitas, Persepsi Kesesuaian, Persepsi Kesulitan Pada Sikap Konsumen Terhadap Brand Extention

Jurnal Manajemen Teori dan Terapan, 2010
The aim of this research is to examine the influence of the perceived quality, perceived fits, and perceived difficulty to attitude toward brand extension. Using purposive sampling method, 150 readers of a local newspaper and listeners of a news radio at
Elida Ningtyas Herlina, Siti Khoiriyah
doaj   +1 more source

A Novel Recurrent Neural Network to Classify EEG Signals for Customers' Decision-Making Behavior Prediction in Brand Extension Scenario. [PDF]

Front Hum Neurosci, 2021
Ma Q, Wang M, Hu L, Zhang L, Hua Z.
europepmc   +1 more source

Reducing Cannibalization Due to Line Extensions: The Role of Brand Architecture, Product Positioning within the Portfolio

, 2021
Burcu Sezen, Koen Pauwels, Berk Ataman
openalex   +1 more source

BRAND EXTENSIONS IN CONFECTIONARY; THE MARS DELIGHT [PDF]

, 2005
The concept of brand extension has been considered for several decades, drawing of work by Tauber (1981). Effective branding requires an understanding of areas such as segmentation, targeting and positioning which are critical in developing a successful ...
Lane, D, sutcliffe, A
core  

The role and implications of mammalian cellular circadian entrainment

FEBS Letters, EarlyView.
At their most fundamental level, mammalian circadian rhythms occur inside every individual cell. To tell the correct time, cells must align (or ‘entrain’) their circadian rhythm to the external environment. In this review, we highlight how cells entrain to the major circadian cues of light, feeding and temperature, and the implications this has for our
Priya Crosby
wiley   +1 more source

Brand Extension Evaluation: an experimental research study in the service sector

Revista Brasileira de Gestão De Negócios, 2014
This study analyzed the effects, in consumers’ evaluations, of different brand names (arbitrary, descriptive, and suggestive), of perceived similarities (high vs. low) and of perceived quality regarding brand extension in services.
Renato Ferreira Pimenta, Evandro Luiz Lopes, Dirceu da Silva, Francisco Antonio Serralvo   +3 more
doaj   +1 more source

Molecular bases of circadian magnesium rhythms across eukaryotes

FEBS Letters, EarlyView.
Circadian rhythms in intracellular [Mg2+] exist across eukaryotic kingdoms. Central roles for Mg2+ in metabolism suggest that Mg2+ rhythms could regulate daily cellular energy and metabolism. In this Perspective paper, we propose that ancestral prokaryotic transport proteins could be responsible for mediating Mg2+ rhythms and posit a feedback model ...
Helen K. Feord, Gerben van Ooijen
wiley   +1 more source

Incorporating new variables into a model of brand extension in fast fashion [PDF]

Innovative Marketing
This study tests a brand extension in fast fashion to explore the extension’s effect on the parent brand. It investigates whether extensions to varyingly distant product classes modify customers’ attitudes toward the parent brand.
Jitka Burešová, Roman Vavrek
doaj   +1 more source

'TV Format Protection through Marketing Strategies?' [PDF]

, 2008
Commercially successful programme ideas are often imitated or adapted. Television formats, in particular, are routinely copied. Starting from radio formats in the 1950s to game shows and reality programme formats of today, producers have accused others ...
Singh, Sukhpreet
core