Results 81 to 90 of about 398,602 (339)

A comparative study of circulating tumor cell isolation and enumeration technologies in lung cancer

open access: yesMolecular Oncology, EarlyView.
Lung cancer cells were spiked into donor blood to evaluate the recovery rates of the following circulating tumor cell (CTC) enrichment technologies: CellMag™, EasySep™, RosetteSep™, Parsortix® PR1, and Parsortix® Prototype systems. Each method's advantages and disadvantages are described.
Volga M Saini   +11 more
wiley   +1 more source

Consumer evaluation of brand extension: the impact of brand relationship quality and naming strategy [PDF]

open access: yes, 2015
3The document analyses the impact of brand relationship quality and naming strategies on the success of brand extension through research based on an experimental 2x2x2 design.

core  

Cell‐free and extracellular vesicle microRNAs with clinical utility for solid tumors

open access: yesMolecular Oncology, EarlyView.
Cell‐free microRNAs (cfmiRs) are small‐RNA circulating molecules detectable in almost all body biofluids. Innovative technologies have improved the application of cfmiRs to oncology, with a focus on clinical needs for different solid tumors, but with emphasis on diagnosis, prognosis, cancer recurrence, as well as treatment monitoring.
Yoshinori Hayashi   +6 more
wiley   +1 more source

Succes on the International Market Depends on Brand Strategy [PDF]

open access: yesTheoretical and Applied Economics, 2006
Brand strategy is vital for the succes of the company on the international market. Identity and positionning are critical in order to develop a succesufull brand strategy.
Victor Danciu
doaj   +1 more source

ANALISIS PENGETAHUAN MEREK INDUK DAN PERSEPSI KUALITAS TERHADAP SIKAP BRAND EXTENSION PADA MINAT BELI SHAMPOO DOVE DI GADING INDAH SWALAYAN MOJOKERTO [PDF]

open access: yes, 2010
Perluasan merek merupakan strategi alamiah bagi perusahaan yang sedang berusaha tumbuh dengan mengeksploitasi asetnya. Tak bisa disangkal, aset yang paling nyata dan bisa dipasarkan bagi kebanyakan perusahaan adalah merek yang telah mereka kembangkan ...
Indah, Wati
core  

Asosiasi Merek dan Pengaruhnya terhadap Respon Konsumen pada Pengguna Sepatu Merek Adidas di Surabaya [PDF]

open access: yes, 2012
So far, brand or trademark has become the crucial factor in any business. There fore, a good brand may provide some beneficial for the consumers. This research aims to find out why ADIDAS, at the moment, is considered the second place under the NIKE and ...
Prasetya, D. (Donny)
core   +2 more sources

KRAS and GNAS mutations in cell‐free DNA and in circulating epithelial cells in patients with intraductal papillary mucinous neoplasms—an observational pilot study

open access: yesMolecular Oncology, EarlyView.
This study demonstrates that KRAS and GNAS mutations are more prevalent in patients with resected intraductal papillary mucinous neoplasms (IPMN) compared to those under clinical surveillance. GNAS mutations significantly differ between the two patient cohorts, indicating that their absence may serve as a potential biomarker to support conservative ...
Christine Nitschke   +12 more
wiley   +1 more source

ANALISIS PENGARUH EKUITAS MEREK TERHADAP PERLUASAN MEREK DARI KATEGORI PRODUK MINYAK GORENG MEREK FILMA DI SURABAYA

open access: yesEkuitas: Jurnal Ekonomi dan Keuangan, 2018
Focus of this research is analysis on the influence of brand equity upon brand extenssion. In this research, the brand equity was measured by dimensions (brand awareness, perceived quality and brand association).
Bambang Hadi Santoso
doaj   +1 more source

The effects of product similarities on brand extension strategies and a practice on three different brands [PDF]

open access: yes, 2004
Marka yayma stratejisi, başarılı bir marka adının yeni ürün gruplarında veya ürün farklılaştırılmalarında aynen kullanılmasıdır Tüketicilerin marka yayma ile ilgili algılarında ve değerlendirmelerinde, asıl markanın algılanan kalitesi ve marka yaymaya ...
Erdil, T. Sabri, Uzun, Yeşim
core  

Cellular liquid biopsy provides unique chances for disease monitoring, preclinical model generation and therapy adjustment in rare salivary gland cancer patients

open access: yesMolecular Oncology, EarlyView.
We quantified and cultured circulating tumor cells (CTCs) of 62 patients with various cancer types and generated CTC‐derived tumoroid models from two salivary gland cancer patients. Cellular liquid biopsy‐derived information enabled molecular genetic assessment of systemic disease heterogeneity and functional testing for therapy selection in both ...
Nataša Stojanović Gužvić   +31 more
wiley   +1 more source

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