Results 11 to 20 of about 2,348,712 (321)
"We buy what we wanna be": Understanding the effect of brand identity driven by consumer perceived value in the luxury sector. [PDF]
Front Psychol, 2022 Prior studies focused on consumer satisfaction and loyalty have brought undeniable benefits to luxury brand marketing but are not sufficient to ensure a long-lasting and profitable customer-brand relationship in the new setting. Brand identity provides a
Xi X, Yang J, Jiao K, Wang S, Lu T.
europepmc +3 more sources
Conceptualisation of nation brand image [PDF]
International Journal of Management Studies, 2013 This paper examines the nation brand image notion. Literature review is employed as the method to develop the conceptual model.This paper suggests that the multifaceted nature of a nation can be covered in the nation brand image.In addition, the ...
Handayani, Bintang, Rashid, Basri
core +6 more sources
The impact of social identity of brand on brand loyalty development [PDF]
Management Science Letters, 2012 During the past few years, there have been increasing discussions on the impact of brand in business units. Many researchers have concluded that the best way to increase sales is to introduce the brand in society. In this study, we consider the impact of brand identity on increasing product loyalty in one of Iranian dairy products.
M. Kenari, A. Bakhshizadeh, Z. Dehdashti
core +5 more sources
Architecture as brand: store design and brand identity
Journal of Product & Brand Management, 2010 PurposeThe aim of this paper is to examine the relationship between the architecture of retail stores and the communication of brand identity.Design/methodology/approachThe researchers adopted a qualitative approach using case studies of the design process and architecture of four new food superstores in the UK between 1998 and 2005.
Kirby, Audrey, Kent, Anthony
openaire +6 more sources
THE EFFECT OF NEW IDENTITY, NEW IMAGE, AND REPOSITIONING AS A PROCESS OF REBRANDING TOWARD BRAND LOYALTY, BRAND ASSOCIATIONS, PERCEIVED QUALITY AS PART OF BRAND EQUITY [PDF]
Russian Journal of Agricultural and Socio-Economic Sciences, 2018 Media companies are growing rapidly, along with technological advances, where the success of a media must be supported by brand management. This study examines corporate rebranding by changing name, logo and slogan in influencing brand equity in media ...
Setiani T., Antoni, Sujoko A.
doaj +2 more sources
The Impact of Brand Relationships on Corporate Brand Identity and Reputation—An Integrative Model [PDF]
Journal of Risk and Financial Management, 2020 The current literature focuses on the cocreation of brands in dynamic contexts, but the impact of the relationships among brands on branding is poorly documented. To address this gap a concept is proposed concerning the relationships between brands and a
Teresa Barros +6 more
openalex +2 more sources
South African Journal of Business Management, 2019 Background: In the research field of Taiwanese university education and from the viewpoint of university institutions, brand knowledge plays a crucial role in their development.
Chin-Tsu Chen
doaj +2 more sources
The Combined Effect of Organizational Strategy and Competencies on Corporate Brand Identity [PDF]
مدیریت بازرگانی, 2021 Objective The purpose of this study was to investigate the impact of various factors of corporate brand identity on corporate brand identity dimensions in the banking industry.
Mohammad Daneshgar +3 more
doaj +1 more source
Strengthening Brand Identity: Embracing Local Wisdom through Character Education Management
Indonesian Journal of Education and Social Studies, 2023 The focus of this study is to investigate the role and implementation of character education planning in Nurul Jadid Islamic Boarding School in maintaining the institution's brand identity and strong local values.
Istianatul Hasanah +2 more
semanticscholar +1 more source
Strategi branding membangun Brand Identity pada UMKM
Jurnal Pengabdian kepada Masyarakat Nusantara, 2023 The development of the times requires introducing its products more easily and modernly to consumers through a brand. The writer who did community service in Nglebak Village, Jombang Regency found the problem of a Brand Identity that was not yet known by
Ayu Oktavianingrum +2 more
semanticscholar +1 more source