Results 11 to 20 of about 2,534,377 (245)
“We buy what we wanna be”: Understanding the effect of brand identity driven by consumer perceived value in the luxury sector [PDF]
Frontiers in Psychology, 2022 Prior studies focused on consumer satisfaction and loyalty have brought undeniable benefits to luxury brand marketing but are not sufficient to ensure a long-lasting and profitable customer-brand relationship in the new setting. Brand identity provides a
Xi Xi +4 more
doaj +3 more sources
Brand identity development [PDF]
E3S Web of Conferences, 2020 The paper studied the concept of "brand identity" as a planned brand image that defines the direction for all marketing activities of a company. The authors developed an algorithm for constructing a system of characteristic features of the brand strategy,
Ianenko Marina +2 more
doaj +3 more sources
Humanities & Social Sciences CommunicationsThis study investigated the relationship between brand identity, brand lifestyle congruence, brand satisfaction, and repurchase intention. In addition, this study examined how the primary reference group’s family and peer/friend affected individuals ...
Ayşegül Acar +4 more
doaj +2 more sources
Working consumers: Co-creation of brand identity, consumer identity and brand community identity [PDF]
Journal of Business Research, 2017 The creation of identity, in terms of both consumer identity and brand identity, is a core topic in marketing theory. Based on participant ethnography of Yes Edinburgh North & Leith, part of Yes Scotland, the national referendum campaign supporting Scottish independence, this paper explores identity co-creation among three entities: the brand, the ...
Black, Iain, Veloutsou, Cleopatra
openaire +5 more sources
The impact of social identity of brand on brand loyalty development [PDF]
Management Science Letters, 2012 During the past few years, there have been increasing discussions on the impact of brand in business units. Many researchers have concluded that the best way to increase sales is to introduce the brand in society. In this study, we consider the impact of
Alireza Bakhshizadeh +2 more
doaj +2 more sources
The Combined Effect of Organizational Strategy and Competencies on Corporate Brand Identity [PDF]
مدیریت بازرگانی, 2021 Objective The purpose of this study was to investigate the impact of various factors of corporate brand identity on corporate brand identity dimensions in the banking industry.
Mohammad Daneshgar +3 more
doaj +1 more source
Middle-age brand identity crisis
Internext: Revista Eletrônica de Negócios Internacionais, 2023 Objective: This paper aimed to provide a systematic review of brand identity and understand how literature streams impact the current brand identity frameworks.
Antonio Pedro Alves +2 more
doaj +1 more source
Strengthening Brand Identity: Embracing Local Wisdom through Character Education Management
Indonesian Journal of Education and Social Studies, 2023 The focus of this study is to investigate the role and implementation of character education planning in Nurul Jadid Islamic Boarding School in maintaining the institution's brand identity and strong local values.
Istianatul Hasanah +2 more
semanticscholar +1 more source
Strategi branding membangun Brand Identity pada UMKM
Jurnal Pengabdian kepada Masyarakat Nusantara, 2023 The development of the times requires introducing its products more easily and modernly to consumers through a brand. The writer who did community service in Nglebak Village, Jombang Regency found the problem of a Brand Identity that was not yet known by
Ayu Oktavianingrum +2 more
semanticscholar +1 more source
Sustainability, 2022 To examine how the CSR activities facilitate a company’s brand-building process and useful in building its Brand Equity i.e., Firm-Based Brand Equity (FBBE).
A. Alakkas +4 more
semanticscholar +1 more source