Brand identity : theory versus practice in the South African banking sector [PDF]
The Retail and Marketing Review, 2017 The purpose of this article is to examine whether brand identity theory is congruent to practice in the South African banking sector. Furthermore, this paper seeks to determine whether documented brand identity (of a South African bank brand ‘A’) is ...
K Zwakala, Dr P Steenkamp, Dr NE Haydam
doaj
THE EFFECT OF NEW IDENTITY, NEW IMAGE, AND REPOSITIONING AS A PROCESS OF REBRANDING TOWARD BRAND LOYALTY, BRAND ASSOCIATIONS, PERCEIVED QUALITY AS PART OF BRAND EQUITY [PDF]
Russian Journal of Agricultural and Socio-Economic Sciences, 2018 Media companies are growing rapidly, along with technological advances, where the success of a media must be supported by brand management. This study examines corporate rebranding by changing name, logo and slogan in influencing brand equity in media ...
Setiani T., Antoni, Sujoko A.
doaj +1 more source
Brand gender and consumer-based brand equity on Facebook: The mediating role of consumer-brand engagement and brand love [PDF]
, 2019 Brand gender has been suggested as a relevant source of consumer-based brand equity (CBBE). The purpose of this paper is to deepen understanding of the relationship between brand gender and CBBE by analyzing the mediating roleofconsumer–brandengagement ...
Andre, Ana Raquel +4 more
core +4 more sources
Metaverse Technologies and its effect on Brand Identity through Artificial Intelligence Marketing Activities as a mediating variable in the tourism industry: Testing the moderating role of Brand Excitement [PDF]
Maǧallaẗ Al-Buḥūṯ Al-Mālīyyaẗ wa Al-TiğāriyyaẗThe main purpose of the article is to clarify how Metaverse Technologies (Virtual Reality (VR), Augmented Reality (AR), 3D Modelling and Simulation, and Haptic Feedback) can change the tourism experiences and transform tourism marketing strategies in ...
شريف طاهر محمد فريد +1 more
doaj +1 more source
Relationship between Consumer Identity and Brand Personality as a Factor of Brand Commitment
Социальная психология и общество, 2015 The article analyzes the relationship between consumer identity and brand personality as a factor of consumer commitment to the brand. We hypothesized that: a) there is a link between consumer identity and preferred brand’s personality; b) the higher the
Antonova N. V., Morozova V.D.
doaj +1 more source
Pengaruh Dari Identity Terhadap Brand Value, Satisfcation, Trust and Brand Loyalty [PDF]
, 2016 The purpose of this study was to analyze the influence of brand identity on brand value, customer satisfaction and brand trust and the influence of brand value and customer satisfaction on brand trust and its impact on brand loyalty.
Asmoningsih, R. (Rahmania)
core +3 more sources
interpretive structural modeling of corporate brand identity in the market by looking at the IT industry B2B marketing performance [PDF]
مدیریت بازرگانی, 2016 Several brand identity frameworks have been published in the B2C brands . A reliable, valid and parsimonious service brand identity scale that empirically establishes the construct's dimensionality in a B2B market has yet to be developed.
Mohammad Rahim Esfidani +2 more
doaj +1 more source
Faktor-Faktor yang Mempengaruhi Brand Loyalty pada Sepatu Lokal Indonesia
Journal of Business & Banking, 2023 The research conducted has the purpose to examine the effect of brand identity on consumer brand loyalty of Geoff Max footwear, the effect of brand attachment on consumer brand loyalty of Geoff Max footwear, and the influence of brand image on brand ...
Noormalita Primandaru +2 more
doaj +1 more source
Identifying factors affecting the creation of brand identity in Iran's banking industry [PDF]
ارزش آفرینی در مدیریت کسب و کارThe purpose of this research is to identify the factors influencing the creation of brand identity in the banking industry of Iran. According to its purpose, the research method is applicable, and in terms of implementation, it is qualitative and based ...
Seyed Mahdi Saatchi +3 more
doaj +1 more source
The impact of brand equity on buyer behavior reactions of academic books: the mediating role of trust and brand identity (case study: SAMT publications) [PDF]
تحقیقات کتابداری و اطلاعرسانی دانشگاهی, 2017 Objective: This study examines the impact of brand equity on buyer behavior responses mediated through brand identity and brand trust In the SAMT institute publications.This study examines the impact of brand equity on academic book buyer behavior ...
morteza Rojuee +2 more
doaj +1 more source