Results 11 to 20 of about 23,668 (262)
Ho Chi Minh City Open University Journal of Science - Economics and Business Administration, 2020 Brand loyalty has a crucial role in the business and wins the mind of the customers is the key mission of any brand. On the other hand, consumers use brands to express themselves, position and integrate the brand image into their own identity.
Nguyen Ngoc Dan Thanh +5 more
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Markennamen als sprachliche und kulturelle Identitätsträger [PDF]
Linguistische Treffen in Wrocław, 2023 Brand names play a special role for companies: they both convey and guarantee brand value. Despite their special status in brand management, and although the number of brand names is estimated to be over 43 million (!) worldwide, brand names are an ...
László Kovács
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KEY CONSIDERATIONS WHEN DEVELOPING A COUNTRY’S TOURISM BRANDING STRATEGY [PDF]
Challenges of the Knowledge Society, 2021 Brand identity, brand positioning and brand image are three of the most important concepts that need to be considered when developing a successful tourism branding strategy.
Otilia-Elena PLATON +2 more
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Frontiers in Psychology, 2022 Branding has been a key factor for the software houses, mainly customers’ expectations for a predicted product and real-time experience. The identity and knowledge of brands set a certain set of expectations in the mind of the consumers and the ...
Zijing He
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Information, 2021 Continuous enhancements of the intelligence of electronic products can lead to the homogenization of products and innovation of offline experiential marketing modes.
Yitao Chen +3 more
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"Consumer Identity And Implications For The Brand " [PDF]
Annales Universitatis Apulensis Series Oeconomica, 2008 In a consumer culture people no longer consume for merely functional satisfaction,but consumption becomes meaning-based, and brands are often used as symbolic resources for theconstruction and maintenance of identity. All human behavior is a symbolic action. People are notjust choosing the best, the fanciest, or the cheapest brands.
Raluca Mihalcea, Iacob Catoiu
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Brand identity : theory versus practice in the South African banking sector [PDF]
The Retail and Marketing Review, 2017 The purpose of this article is to examine whether brand identity theory is congruent to practice in the South African banking sector. Furthermore, this paper seeks to determine whether documented brand identity (of a South African bank brand ‘A’) is ...
K Zwakala, Dr P Steenkamp, Dr NE Haydam
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Metaverse Technologies and its effect on Brand Identity through Artificial Intelligence Marketing Activities as a mediating variable in the tourism industry: Testing the moderating role of Brand Excitement [PDF]
Maǧallaẗ Al-Buḥūṯ Al-Mālīyyaẗ wa Al-TiğāriyyaẗThe main purpose of the article is to clarify how Metaverse Technologies (Virtual Reality (VR), Augmented Reality (AR), 3D Modelling and Simulation, and Haptic Feedback) can change the tourism experiences and transform tourism marketing strategies in ...
شريف طاهر محمد فريد +1 more
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Relationship between Consumer Identity and Brand Personality as a Factor of Brand Commitment
Социальная психология и общество, 2015 The article analyzes the relationship between consumer identity and brand personality as a factor of consumer commitment to the brand. We hypothesized that: a) there is a link between consumer identity and preferred brand’s personality; b) the higher the
Antonova N. V., Morozova V.D.
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THE EFFECT OF NEW IDENTITY, NEW IMAGE, AND REPOSITIONING AS A PROCESS OF REBRANDING TOWARD BRAND LOYALTY, BRAND ASSOCIATIONS, PERCEIVED QUALITY AS PART OF BRAND EQUITY [PDF]
Russian Journal of Agricultural and Socio-Economic Sciences, 2018 Media companies are growing rapidly, along with technological advances, where the success of a media must be supported by brand management. This study examines corporate rebranding by changing name, logo and slogan in influencing brand equity in media ...
Setiani T., Antoni, Sujoko A.
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