Results 21 to 30 of about 2,348,712 (321)
Middle-age brand identity crisis
Internext: Revista Eletrônica de Negócios Internacionais, 2023 Objective: This paper aimed to provide a systematic review of brand identity and understand how literature streams impact the current brand identity frameworks.
Antonio Pedro Alves +2 more
doaj +1 more source
Sustainability, 2022 To examine how the CSR activities facilitate a company’s brand-building process and useful in building its Brand Equity i.e., Firm-Based Brand Equity (FBBE).
A. Alakkas +4 more
semanticscholar +1 more source
As long as you talk about me: The importance of family firm brands and the contingent role of family-firm identity [PDF]
Journal of Business Research 139, 692-700 (2022), 2021 This study explores the role of external audiences in determining the importance of family firm brands and the relationship with firm performance. Drawing on text mining and social network analysis techniques, and considering the brand prevalence, diversity, and connectivity dimensions, we use the semantic brand score to measure the importance the ...
arxiv +1 more source
Creating a Brand on the Identity of a Sports Club: Preliminary Report Creating a Brand on the Identity of a Sports Club [PDF]
Sport Mont, 2021 Creating a sports club brand is an important strategic marketing activity. The quality of the content of a sports club brand can be communicated effectively by promoting its key features.
Nenad Bulovic, Neven Seric
doaj +1 more source
Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBIK), 2023 The growing emphasis on urban management has driven a trend toward city branding to enhance the city attractiveness. This study investigates the influence of city branding on the city’s brand identity and brand image, and tourists’ visiting decision ...
Indah Fatmawati, Anindya Maharani
doaj +1 more source
On the equivariant stability of harmonic self-maps of cohomogeneity one manifolds [PDF]
J. Math. Anal. Appl. 517 (2023), no. 2, Paper No. 126635, 2021 The systematic study of harmonic self-maps on cohomogeneity one manifolds has recently been initiated by P\"uttmann and the second named author in \cite{MR4000241}. In this article we investigate the corresponding Jacobi equation describing the equivariant stability of such harmonic self-maps.
arxiv +1 more source
Journal of Marketing Research, 2022 Environmental sustainability is a common practice of global brands, with 90% of the top 100 Interbrand global brands making statements about environmental efforts on their websites.
E. Salnikova +2 more
semanticscholar +1 more source
Analysis of the factors affecting development of the services brand identity [PDF]
مدیریت بازرگانی, 2015 The current study aims to investigate the factors affecting development of the services brand identity in insurance industrial. Therefore, considering the importance of brand identity, and in order to succeed in today's competitive market, in this paper,
Mohammad Bashokouh, Mitra Shekasteband
doaj +1 more source
Sustainability, 2020 The global use of smartphone has had tremendous social, environmental, and economic impacts in the last decade, and continues to grow impressively. In order to comprehend customers’ purchase behavior, it is crucial to understand the driving force behind ...
Y. Mao +8 more
semanticscholar +1 more source
How the Creative Class Co-creates a City’s Brand Identity: A Qualitative Study
Journal of Creating Value, 2021 Purpose: Place branding is a discipline with high relevance for a city's policymakers and for hospitality and tourism management, and this is even more true in the context of creative cities.
Clarinda Rodrigues, H. Schmidt
semanticscholar +1 more source