Results 51 to 60 of about 2,348,712 (321)
Pengaruh Dari Identity Terhadap Brand Value, Satisfcation, Trust and Brand Loyalty [PDF]
, 2016 The purpose of this study was to analyze the influence of brand identity on brand value, customer satisfaction and brand trust and the influence of brand value and customer satisfaction on brand trust and its impact on brand loyalty.
Asmoningsih, R. (Rahmania)
core +3 more sources
Identifying factors affecting the creation of brand identity in Iran's banking industry [PDF]
ارزش آفرینی در مدیریت کسب و کارThe purpose of this research is to identify the factors influencing the creation of brand identity in the banking industry of Iran. According to its purpose, the research method is applicable, and in terms of implementation, it is qualitative and based ...
Seyed Mahdi Saatchi +3 more
doaj +1 more source
World Electric Vehicle Journal, 2021 As environmental and energy issues are becoming more and more serious, China has seen the birth of a number of electric vehicle start-ups (EVSUs). Although there has been a dozen or so studies about consumers’ purchase intention of battery electric ...
Qianling Jiang +3 more
doaj +1 more source
The impact of brand equity on buyer behavior reactions of academic books: the mediating role of trust and brand identity (case study: SAMT publications) [PDF]
تحقیقات کتابداری و اطلاعرسانی دانشگاهی, 2017 Objective: This study examines the impact of brand equity on buyer behavior responses mediated through brand identity and brand trust In the SAMT institute publications.This study examines the impact of brand equity on academic book buyer behavior ...
morteza Rojuee +2 more
doaj +1 more source
Modeling Corporate Brand Identity in the Banking Industry [PDF]
مدیریت بازرگانی, 2020 Objective Despite the importance and significant role that branding can play for business-to-business (B2B), most research has been conducted in the context of business to consumer (B2C). Corporate banking is considered as one of the relatively new areas
Mohammad Daneshgar +3 more
doaj +1 more source
Designing Brand Identity for Batak Toba Tuak in Medan City [PDF]
, 2019 Sumatera Utara is a multicultural region. One of its native tribe is Batak Toba tribe. The people in Batak Toba tribe consumes special drink for a special occasion or as their second nature.
Adi, K. K. (Kharisma ) +1 more
core
Defining Place Branding through Local and National Identity and National Stereotypes
Bulletin of the Transilvania University of Braşov: Series VII: Social Sciences, Law, 2022 From a communication perspective, it can be considered that the identity of a brand is defined by the one who transmits the message, while the image of it is the actual image developed in the mind of the receiver. Brand identity is
V.A. Briciu, A. Briciu
doaj +1 more source
Designing a brand identity model in the football industry
Revista Brasileira de Futsal e Futebol, 2022 Today, football is one of the most popular sports globally. Its particular attractiveness is firmly linked to brand concepts; therefore, this study aimed to design a brand identity model in the football industry. This research applied in terms of purpose
Siavash Khodaparast +2 more
doaj
Reaching for Customer Centricity—Wine Brand Positioning Configurations
Journal of Open Innovation: Technology, Market and Complexity, 2021 This study set out to uncover brand positioning configurations by presenting state-of-the-art brand management literature and applying a novel, mixed-methods approach to examine the under-researched wine industry transformation towards open innovation in
Marc Dressler, Ivan Paunovic
doaj +1 more source
Brand Attitude in Social Networks: The Role of eWoM [PDF]
arXiv, 2021 This study aims to examine the impact of electronic word-of-mouth (eWoM) marketing on branding attitudes in social networks. Specifically, we investigate the effects of eWoM activities on brand awareness, brand destruction, branding, brand image, and brand competition.
arxiv