Results 51 to 60 of about 493,088 (328)

Effects of users' social identity on intention to purchase a brand: The mediating roles of social media use, eWOM and brand loyalty [PDF]

Cyberspace Studies
Background: Social identity theory suggests that individuals define themselves partly through their membership in social groups, and these identities shape attitudes and behaviors, including consumption choices.
Mohammad Reza Jalilvand
doaj   +1 more source

Social Identity Complexity, Corporate Social Responsibility, and Brand Love of Multiple Leagues in Professional Sport [PDF]

, 2022
Chanwook Do, Natasha T. Brison, Juho Park, Hyun–Woo Lee   +3 more
openalex   +1 more source

Safety and Efficacy of Anticoagulation Therapy in Paediatric Patients With Solid Tumours or Lymphomas at Risk of Thrombocytopenia: A Retrospective Study

Pediatric Blood &Cancer, EarlyView.
ABSTRACT Background Patients with solid tumours or lymphomas have an increased risk of thromboembolism (TE) and thrombocytopenia. Evidence‐based strategies for anticoagulation therapy (ACT) for patients with thrombocytopenia are limited. We examined the impact of thrombocytopenia on ACT administration and bleeding incidence in children with solid ...
Andrés Felipe Fajardo, Katherine Talpin, Bishal Harry, Uma H. Athale, Anthony K. C. Chan, Mihir D. Bhatt   +5 more
wiley   +1 more source

ALIGNING THE BRAND IDENTITY AND BRAND IMAGE AFTER REBRANDING [PDF]

Management & Marketing, 2016
The brand identity and brand image are two concepts used extensively in positioning. Many brands underwent a rebranding process attempting to improve their positioning. The rebranding process can bring minor changes or substantial changes.
Cătălin Mihail BARBU
doaj  

IMPLEMENTATION OF CORPORATE BRAND IDENTITY MATRIX IN BUILDING CORPORATE BRAND IDENTITY

JRMSI - Jurnal Riset Manajemen Sains Indonesia, 2023
Tujuan dari penelitian ini adalah mengimplementasikan kerangka Corporate Brand Identity Matrix (CBIM) untuk mengembangkan identitas mereka perusahaan New Company (New Co) dan mengetahui pemahaman karyawan XYZ atas identitas merek perusahaannya. Teknik wawancara mendalam (in depth interview/ IDI) digunakan untuk memperoleh data primer dengan metode ...
Krissanya, Nofriska, Widyaningsih, Yulia Arisnani   +1 more
openaire   +2 more sources

Survival for Children Diagnosed With Wilms Tumour (2012–2022) Registered in the UK and Ireland Improving Population Outcomes for Renal Tumours of Childhood (IMPORT) Study

Pediatric Blood &Cancer, EarlyView.
ABSTRACT Background The Improving Population Outcomes for Renal Tumours of childhood (IMPORT) is a prospective clinical observational study capturing detailed demographic and outcome data on children and young people diagnosed with renal tumours in the United Kingdom and the Republic of Ireland.
Naomi Ssenyonga, Angela Lopez‐Cortes, Reem Al‐Saadi, Suzanne Tugnait, Kristina Dzhuma, Catriona Duncan, Gordan Vujanic, Tanzina Chowdhury, Claudia Allemani, Michel P. Coleman, Kathy Pritchard‐Jones, the Children's Cancer and Leukaemia Group (CCLG) Renal Tumour Special Interest Group, Hugh Bishop, Anthony McCarthy, Pamela Kearns, Helen Rees, Amos Burke, Meriel Jenney, Jane Pears, Hamish Wallace, Milind Ronghe, Tanzina Chowdhury, Susan Picton, Emma Ross, Lisa Howell, Bernadette Brennan, Gail Halliday, Richard Grundy, Shaun Wilson, Sucheta Vaidya, Daniel Yeomanson, Jessica Bate, Vesna Pavasovic, Jessica Bate, Sabine Irtan, Jesper Brok, Minou Oostveen, Kristina Dzhuma, Mark Weeks, Richard Williams, Mark Powis, Max Pachl, Bruce Okoye, Naima Smeulders, Gordan Vujanic, Oystein Olsen, Tom Watson, Susan Shelmerdine, Dan Saunders, Angela Lopez-Cortes, Taryn Treger, Tom Jackson, Suzanne Tugnait, Lisa Howell, Tanzina Chowdhury, Sam Behjati, Angela Polanco   +56 more
wiley   +1 more source

Brand Identity and Brand Image in Film Brands: A case study of J.K. Rowling’s Wizarding World [PDF]

, 2018
This study explores brand identity, brand image and their relationship within the modern film brand of J.K. Rowling’s Wizarding World (JKRWW). The research builds upon literature into media and film brands (e.g.
Jordan, L., Quest, J.
core  

Clinical Correlates of Anxiety and Depression After Diagnosis of a Pediatric Brain Tumor

Pediatric Blood &Cancer, EarlyView.
ABSTRACT Background The prevalence and clinical correlates of symptoms of anxiety and depression in pediatric patients with brain tumors are not well described. We aimed to identify clinical characteristics that are correlated with elevated symptoms of anxiety and depression following initial diagnosis.
Bryony J. Lucas, Se‐Kang Kim, Joan Yu, Ana Sofia C. Ibarrola, Heather H. Stancel, Kavyaa Choudry, Mary Elizabeth Moody, Krystal K. Christopher, David R. Grosshans, Arnold C. Paulino, Guillermo Aldave, M. Fatih Okcu, Murali M. Chintagumpala, Austin L. Brown, Michael E. Scheurer, Kimberly P. Raghubar, Lisa S. Kahalley   +16 more
wiley   +1 more source

Influence of traditional brewing technology Baijiu brand authenticity perception on consumers' purchase intention [PDF]

Zhongguo niangzao
In order to explore the influence mechanism of brand authenticity perception of traditional brewing process Baijiu on consumers' purchase intention, a conceptual model between brand authenticity perception and purchase intention was constructed with ...
ZHANG Qiyao, WANG Xue
doaj   +1 more source

Relation of Adverse Childhood Experiences to Clinical and Patient‐Reported Outcomes for Adults With Sickle Cell Disease: A Registry Study

Pediatric Blood &Cancer, EarlyView.
ABSTRACT Background Adverse childhood experiences (ACEs) are stressful or traumatic events prior to age 18 that are known to have a lasting impact on individuals’ health and well‐being. There is a gap in understanding the relationship between ACEs and Other Life Stressors and health status for adults with sickle cell disease (SCD).
Marsha Treadwell, Jessica Liang, Liliana Preiss, Angela Rivers, Jane S. Hankins, Allison King, Justin Williams, Michael B. Potter, Danielle Hessler   +8 more
wiley   +1 more source