Results 51 to 60 of about 2,534,377 (245)
Designing a brand identity model in the football industry
Revista Brasileira de Futsal e Futebol, 2022 Today, football is one of the most popular sports globally. Its particular attractiveness is firmly linked to brand concepts; therefore, this study aimed to design a brand identity model in the football industry. This research applied in terms of purpose
Siavash Khodaparast +2 more
doaj
World Electric Vehicle Journal, 2021 As environmental and energy issues are becoming more and more serious, China has seen the birth of a number of electric vehicle start-ups (EVSUs). Although there has been a dozen or so studies about consumers’ purchase intention of battery electric ...
Qianling Jiang +3 more
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Procedia Economics and Finance, 2015 AbstractIt is generally known that the decisional process regarding to choose or not to choose a brand is determined by anecdotal evidence. Having a great product without a strong identification is not enough. If a potential customer can relate to previous experience with the identity of a brand, he surely developed a brand image and is more likely to ...
Mindrut, Sabin +2 more
openaire +1 more source
Journal of Brand Management, 2021 Brand logos are a fundamental part of the corporate visual identity, and their reception has been vigorously researched. The focus has been on the visual traits of the logo and their effect on the reception process, whereas little attention has been paid
Ari-Matti Erjansola +4 more
semanticscholar +1 more source
Developing a sustainable nation brand: a study of Sri Lanka [PDF]
, 2013 This study examines the degree to which the Earth Lung Project, a carbon mitigation initiative in Sri Lanka has developed a coherent nation brand. Findings indicate that a shared sense of national identity amongst all stakeholder groups is critical in ...
Welton, R
core
Corporate brand management imperatives: Custodianship, credibility, and calibration [PDF]
, 2012 Copyright 2012 by The Regents of the University of California. All rights reserved.Marshaling case study research insights, this article advances our knowledge of the strategic management of corporate brands. Strategic corporate brand management requires
Balmer, JMT
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Reaching for Customer Centricity—Wine Brand Positioning Configurations
Journal of Open Innovation: Technology, Market and Complexity, 2021 This study set out to uncover brand positioning configurations by presenting state-of-the-art brand management literature and applying a novel, mixed-methods approach to examine the under-researched wine industry transformation towards open innovation in
Marc Dressler, Ivan Paunovic
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The Paradox of Dynamic Corporate Identity [PDF]
, 2019 Dynamic Corporate Identity has brought the new perspective of designing a brand identity. Dynamic Corpo- rate identity is a system that applying the latest technology to create a flexible logo as the result the logo will constantly can change in color ...
Dolah, J. (Jasni ) +1 more
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Understanding the role of social media in political corporate branding research in the context of Indian politics [PDF]
, 2015 This paper seeks to explore how political actors within the Bharatiya Janata Party (BJP) use social media in their communication campaigns and how these social media platforms are understood by citizens following the 2014 Indian General Election.
Armannsdottir, G +3 more
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Effects of users' social identity on intention to purchase a brand: The mediating roles of social media use, eWOM and brand loyalty [PDF]
Cyberspace StudiesBackground: Social identity theory suggests that individuals define themselves partly through their membership in social groups, and these identities shape attitudes and behaviors, including consumption choices.
Mohammad Reza Jalilvand
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