Results 71 to 80 of about 496,582 (302)

Corporate brand identity management – proposal of a new framework [PDF]

, 2011
The term “corporate brand” has been widely used in literature since the eighties. According to Balmer (1998) this concept tends to be used as an alternative to the concept of corporate identity.
Barandas-Karl, Hortênsia, Barros, Teresa, Martins, Francisco Vitorino   +2 more
core  

Favoritism Toward Foreign and Domestic Brands: A Comparison of Different Theoretical Explanations [PDF]

, 2019
Five theoretical approaches can predict favoritism toward domestic and foreign brands. This article applies a contrastive perspective to examine social identity, personal identity, cultural identity, system justification, and categorical cognition ...
Anastasia Stathopoulou, George Balabanis, Jiayu Qiao, Khan Uzma, Magnusson Peter, Micevski Milena, Muthén Linda K., Samiee Saeed, Shavitt Sharon, Tajfel Henri, Tourangeau Roger, Turner John C., Zhang Yinlong   +12 more
core   +2 more sources

Blinatumomab Utilization in Pediatric B‐Cell Acute Lymphoblastic Leukemia: Experience From the Mountain West

Pediatric Blood &Cancer, EarlyView.
ABSTRACT Background Blinatumomab is a bispecific T‐cell engager approved for the treatment of pediatric B‐cell acute lymphoblastic leukemia (B‐ALL). Outpatient home infusion reduces hospitalization burden and optimizes resource utilization, but is logistically challenging.
Angela Parra del Riego, Kellee Parker, William C. Thomsen, James B. Ford, Mallorie B. Heneghan, David Spencer Mangum, Jennifer L. McNeer, Luke D. Maese, Claire E. F. Miller, Richard Lemons, Taumoha Ghosh   +10 more
wiley   +1 more source

Clinical and Biological Features of Response in Resistant Neuroblastoma to 131I‐Metaiodobenzylguanidine Radiotherapy in the Anti‐GD2 Immunotherapy Era

Pediatric Blood &Cancer, EarlyView.
ABSTRACT Background 131I‐metaiodobenzylguanidine (131I‐MIBG) radiotherapy is a key treatment for relapsed and refractory (R/R) neuroblastoma (NB). Patients with R/R disease treated in the modern era are increasingly exposed to anti‐GD2 immunotherapy, which exerts selective pressure and may modify both tumor cell state and microenvironment.
Benjamin J. Lerman, Katherine K. Matthay, Fabienne Hollinger, Catriona Black, Ann A. Lazar, Miguel Pampaloni, Steven G. DuBois, Kieuhoa T. Vo   +7 more
wiley   +1 more source

Misspelled logotypes: the hidden threat to brand identity. [PDF]

Sci Rep, 2023
Rocabado F, Perea M, Duñabeitia JA.
europepmc   +1 more source

A BRAND TRIANGLE MODEL to AVOID BRANDING MYOPIA [PDF]

This article takes the metaphor of myopia to explain the most limited vision of brand, understood as the identifying sign of a product. As brand is a sign, we turn to semiotics, the science of signs, in order to apply a model which broadens the concept ...
Ana Côrte-Real, Paulo Lencastre
core  

Hospitalization Through Families’ Eyes: Comparing Inpatient Care Quality for Children With Sickle Cell Disease and Cystic Fibrosis in Canada

Pediatric Blood &Cancer, EarlyView.
ABSTRACT Background Sickle cell disease (SCD) is a chronic, inherited hemoglobinopathy that requires frequent hospitalization for disease‐related complications. Canadian data on inpatient care is limited. This study compared caregiver‐reported hospital experiences of children with SCD to those with cystic fibrosis (CF), a chronic, autosomal recessive ...
Hailey M. Zwicker, Kyle Kemp, Perri Tutelman, Sharon H. J. Hou, Paul Fairie, Maria Santana, Gregory M. T. Guilcher, Taryn Fay‐McClymont, Glenda Bendiak, Wendy Pelletier, Nicola Wright, Fiona Schulte   +11 more
wiley   +1 more source

The Brand Identity: A Strategic Shift for Success

Romanian Economic Journal, 2010
The strong identity is a key condition for the real success of a brand strategy. The identity reflects the inner value of the brand and describes its potential success.
Victor Danciu
doaj  

Interdependence of Personality Traits and Brand Identity in Measuring Brand Performance [PDF]

Brand personality is an attractive and appealing concept in the marketing of today. Consumers perceive the brand on dimensions that typically capture a person’s personality, and extend that to the domain of brands.
Rajagopal
core  

Analisa Pengaruh Brand Identity Terhadap Brand Awareness Dan Brand Satisfaction Brotherwood Decoration Surabaya [PDF]

, 2015
Industri kreatif di Indonesia,terutama di kota-kota besar seperti Jakarta, Bandung, dan saat ini Surabaya. Dimana anak-anak muda menumpahkan kreatifitasnya dan menjadikan karya yang bisa menumbuhkan pereekonomian bangsa.
Aji, F. H. (Fernadi)
core