Results 51 to 60 of about 45,839 (308)
BusinessesA method for integrated brand analysis and strategy is developed in this work. The foundation of this method is market research, through which the relevance of brand attributes, their evaluation for competing brands and the market performance of these ...
Hendrik Godbersen
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FEBS Letters, EarlyView.Enteropathogenic E. coli (EPEC) infects the human intestinal epithelium, resulting in severe illness and diarrhoea. In this study, we compared the infection of cancer‐derived cell lines with human organoid‐derived models of the small intestine. We observed a delayed in attachment, inflammation and cell death on primary cells, indicating that host ...
Mastura Neyazi +5 more
wiley +1 more source
Political brand identity: An examination of the complexities of Conservative brand and internal market engagement during the 2010 UK General Election campaign [PDF]
, 2014 This paper seeks to build an understanding of the importance of internal communications when building a strong political brand. Using Kapferer's brand prism as a conceptual framework, the paper explores UK Conservative Party members' attitudes towards ...
Punjaisri, K. +8 more
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ALIGNING THE BRAND IDENTITY AND BRAND IMAGEAFTER REBRANDING [PDF]
Management & Marketing, 2016 The brand identity and brand image are two concepts used extensively in positioning. Many brands underwent a rebranding process attempting to improve their positioning. The rebranding process can bring minor changes or substantial changes.
Cătălin Mihail BARBU
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Defining Place Branding through Local and National Identity and National Stereotypes
Bulletin of the Transilvania University of Braşov: Series VII: Social Sciences, Law, 2022 From a communication perspective, it can be considered that the identity of a brand is defined by the one who transmits the message, while the image of it is the actual image developed in the mind of the receiver. Brand identity is
V.A. Briciu, A. Briciu
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Organoids in pediatric cancer research
FEBS Letters, EarlyView.Organoid technology has revolutionized cancer research, yet its application in pediatric oncology remains limited. Recent advances have enabled the development of pediatric tumor organoids, offering new insights into disease biology, treatment response, and interactions with the tumor microenvironment.
Carla Ríos Arceo, Jarno Drost
wiley +1 more source
Brand identity e strategie di comunicazione: ipotesi per il rilancio del brand Napoli [PDF]
, 2011 Il paper tocca il tema delle strategie di costruzione di una brand identity, passando attraverso un a rilevazione preliminare della brand image attraverso una metodologia che si basa sull'analisi dell'associazione dei termini e sulla rilevazione della ...
DELLA CORTE, VALENTINA +2 more
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Humanities & Social Sciences CommunicationsThis study investigated the relationship between brand identity, brand lifestyle congruence, brand satisfaction, and repurchase intention. In addition, this study examined how the primary reference group’s family and peer/friend affected individuals ...
Ayşegül Acar +4 more
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Reciprocal control of viral infection and phosphoinositide dynamics
FEBS Letters, EarlyView.Phosphoinositides, although scarce, regulate key cellular processes, including membrane dynamics and signaling. Viruses exploit these lipids to support their entry, replication, assembly, and egress. The central role of phosphoinositides in infection highlights phosphoinositide metabolism as a promising antiviral target.
Marie Déborah Bancilhon, Bruno Mesmin
wiley +1 more source
Developing a sustainable nation brand: a study of Sri Lanka [PDF]
, 2013 This study examines the degree to which the Earth Lung Project, a carbon mitigation initiative in Sri Lanka has developed a coherent nation brand. Findings indicate that a shared sense of national identity amongst all stakeholder groups is critical in ...
Welton, R
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