Results 311 to 320 of about 586,578 (335)
Surveying the Relationship between Primary Brand Image with Brand Loyalty , Brand Image Fitness , Final Brand Image and Attitude toward Brand [PDF]
Nigerian Chapter of Arabian Journal of Business and Management Review, 2015 The aim of this study is to examine the relationship between primary brand image and final brand image, brand image fitness, brand loyalty, attitude toward brand development. The population for this study consisted of Consumers of Tabarok and Delpazir Companies in Ahvaz City.
Akram Mazloomi +2 more
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Some of the next articles are maybe not open access.
Journal of Marketing Research, 1970
The proportion of people who express an attitude about a given brand generally depends on how recently they have used the brand.
C. Channon, M. Bird, Andrew Ehrenberg
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The proportion of people who express an attitude about a given brand generally depends on how recently they have used the brand.
C. Channon, M. Bird, Andrew Ehrenberg
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Fashion Brand Image Marketing: Brand Image and Brand Personality
Research Journal of Textile and Apparel, 2000Driven by the competitive environment in fashion business, marketers have realized that creating a favorable brand image is a key to win larger market share in its market niche. An understanding of brand image can provide better foundation for developing a more effective marketing program.
Z.M. Zhang, T. S. Lee, C.S. Leung
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2020
This chapter highlights how organizational images and efforts to manage those images through branding influence the identities of individuals within organizations. The authors discuss the ways in which individuals’ identity projects are regulated, challenged, or supported by images and brands.
Dan Kärreman, Sanne Frandsen
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This chapter highlights how organizational images and efforts to manage those images through branding influence the identities of individuals within organizations. The authors discuss the ways in which individuals’ identity projects are regulated, challenged, or supported by images and brands.
Dan Kärreman, Sanne Frandsen
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Brand Image Perceptions in Co-Branding: An Exploratory Study
SSRN Electronic Journal, 2016Co-branding provides a possible way to create brand associations and to reinforce the images of partnering brands. At the same time, important associations can be transferred from the partnering brands to a new, unknown co-brand. However, no prior study has investigated in detail which particular associations are transferred from the partnering brands ...
Kottemann, Pascal +2 more
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Brand Positioning Based on Brand Image–Country Image Fit
Marketing Science, 2019This paper introduces the concept of brand image–country image (BICI) fit and demonstrates that it is positively associated with consumers’ brand evaluations.
Kristina Klein +4 more
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The Effect of Brand Attitude and Brand Image on Brand Equity
Journal of Marketing Theory and Practice, 2001Brand equity has been criticized by some for an alleged lack of managerial relevance. This paper reports a study which operationalizes brand equity and empirically tests a conceptual model adapted ...
James B. Faircloth +2 more
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Country of origin, brand image perception, and brand image structure
Asia Pacific Journal of Marketing and Logistics, 2008PurposeThe purpose of this paper is to explore the impact of country of origin (COO) information on brand perception and brand image structure.Design/methodology/approachThrough an analytical review, research hypotheses were built. An empirical investigation was carried out among Japanese consumers.
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The effect of brand extensions on product brand image
Journal of Product & Brand Management, 2010PurposeThe purpose of this study is to investigate the effects of fit, familiarity, perceived quality and attitude towards the brand on product brand image after an extension and also to examine whether the product image of a brand is diluted as a result of brand extension.Design/methodology/approachThe model adopted for the study is based on that ...
F. Müge Arslan, Oylum Korkut Altuna
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Community branding and brand images in Ontario, Canada
Place Branding and Public Diplomacy, 2014In the province of Ontario, Canada, tremendous attention is being paid to place branding at a community level, with communities adopting it as a policy tool to promote economic development. In fact, the bulk of the communities have developed or are in the process of developing some form of brand that is communicated to the outside world.
Evan Cleave, Godwin Arku
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