Results 311 to 320 of about 654,949 (357)

MANAGING BRAND IMAGE IN SCHOOL

Proceedings of the 28th International Scientific Conference Strategic Management and Decision Support Systems in Strategic Management, 2023
Purpose: The paper discusses managing brand image in the school. Brand image is observed in the context of school management. Emphasis is placed on research and analysis of school branding from the aspect of service marketing. Methodology/approach: The research is based on relevant theories of brand management.
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Pengaruh Brand Activation Terhadap Brand Image Whitelab

TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora, 2023
Brand Activation is one of the important things for a brand. Brand Activation is a strategy that companies use by providing real experiences for consumers. So the purpose of this study is to determine whether Brand Activation has an influence on Brand Image.
null Lailynisa Fadilla Iswadi, null Jamiati KN, null Daniel Handoko   +2 more
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Do brand image and brand awareness influence brand loyalty?

2020
Brand image and brand awareness play a central role in customers' purchase-decision making. The purpose of this study is to examine the influence of brand image and brand awareness on brand loyalty. Data were collected through a survey on 133 sport motorcycle enthusiasts in Indonesia.
R. Setiawan, R. Hurriyati, A. Rahayu
openaire   +1 more source

Comprehensive brand presentation: ensuring consistent brand image

Journal of Product & Brand Management, 1999
Introduces the concept of comprehensive brand presentation (CBP), a formalized approach to align manufacturing and communications functions in the business firm. The linchpins of CBP are total quality management (TQM) principles and integrated marketing communications.
Andy Haynes, Conway Lackman, Audrey Guskey   +2 more
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Brand image inconsistencies of luxury fashion brands

Journal of Fashion Marketing and Management: An International Journal, 2010
PurposeThe purpose of this study is to examine whether brand perceptions differ across channel members of luxury brands using the buyer‐seller exchange situation model.Design/methodology/approachA triangulation approach was used to compare perceptions of different channel members. The data collection was completed in two stages.
Matthiesen, Insa, Phau, Ian
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MEASURING PERCEPTIONS OF BRAND IMAGE

Perceptual and Motor Skills, 1991
Research workers typically use forced-choice instruments to measure subjects' perceptions of social objects such as apparel brands. Advantages and disadvantages of alternative methods to measure apparel brand image are discussed.
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Country of origin, brand image perception, and brand image structure

Asia Pacific Journal of Marketing and Logistics, 2008
PurposeThe purpose of this paper is to explore the impact of country of origin (COO) information on brand perception and brand image structure.Design/methodology/approachThrough an analytical review, research hypotheses were built. An empirical investigation was carried out among Japanese consumers.
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Stereotyping in Self Image Brand Image Research

Communications, 2000
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Brand Image

2022
Sung-Yun (Ashley) Chung, John Byrom
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THE IMPACT OF BRAND EXPERIENCE ON BRAND IMAGE AND BRAND LOYALTY: THE MEDIATION ROLE OF BRAND IMAGE

2020
Along with experience economy, brand experience has become a popular concept in the past few years. Nowadays it is a well known fact that consumers buy products not only for their utilitarian benefits but also for the unique experiences they gain from them.
SEKMEN, Buket, ARSLAN, F. Müge
openaire   +1 more source