Results 291 to 300 of about 87,953 (311)

The Influence of Brand Mark Types on Brand Image and Brand Preference

Journal of Digital Design, 2007
null 장남서, null Saebum Kim
openaire   +1 more source

Effect of brand extension strategies on brand image

International Marketing Review, 2008
Eva Martinez, Yolanda Polo, Leslie De Chernatony   +2 more
exaly  

Measuring brand image: a systematic review, practical guidance, and future research directions

Review of Managerial Science, 2017
Anja Plumeyer, Pascal Kottemann, Daniel Boger   +2 more
exaly  

Direct and indirect effects of self-image congruence on brand loyalty

Journal of Business Research, 2006
M Joseph Sirgy, Frank Huber, Dong-Jin Lee   +2 more
exaly  

Brand Image

2004
openaire   +1 more source

Relationships among Brand Identity, Brand Image and Brand Preference: Differences between Cyber and Extension Retail Brands over Time

Journal of Interactive Marketing, 2011
Maria Sääksjärvi, Saeed Samiee
exaly  

Brand Image

2011
openaire   +1 more source

Modeling the brand extensions' influence on brand image

Journal of Business Research, 2009
exaly  

Reciprocal transfer of brand identity and image associations arising from higher education brand extensions

Journal of Business Research, 2016
Ruizhi Yuan, Martin J Liu, Dorothy A Yen   +2 more
exaly  

Brand satisfaction

International Journal of Contemporary Hospitality Management, 2018
Herbjørn Nysveen, Ove Oklevik, Per Egil Pedersen   +2 more
exaly