Results 281 to 290 of about 87,953 (311)

The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust

Journal of Business Ethics, 2009
Yu-Shan Chen, Chen Yu-Shan
exaly  

Brand and Brand Image

2015
openaire   +1 more source

The effect of brand extension strategies upon brand image

Journal of Consumer Marketing, 2004
Eva Martinez, Leslie De Chernatony
exaly  

Branding, Brand Awareness and Brand Image

2009
openaire   +1 more source

Branding athletes: Exploration and conceptualization of athlete brand image

Sport Management Review, 2014
Akiko Arai, Yong Jae Ko, Stephen D Ross
exaly  

Image and branding

2019
Alan Fyall, Patrick Legohérel, Isabelle Frochot, Youcheng Wang   +3 more
openaire   +1 more source

Brand Identity and Brand Image

2015
openaire   +1 more source

Effect of a brand story structure on narrative transportation and perceived brand image of luxury hotels

Tourism Management, 2019
Kyungin Ryu, Xinran Y Lehto, Xiaoxiao Fu   +2 more
exaly  

Effect of image, satisfaction, trust, love, and respect on loyalty formation for name-brand coffee shops

International Journal of Hospitality Management, 2019
Hakjun Song, Junhui Wang, Heesup Han
exaly  

The Power of Brand Selfies in Consumer-Generated Brand Images

SSRN Electronic Journal, 2019
Hartmann, Jochen, Heitmann, Mark, Schamp, Christina, Netzer, Oded   +3 more
openaire   +1 more source