Results 271 to 280 of about 87,953 (311)

THE IMPACT OF BRAND EXPERIENCE ON BRAND IMAGE AND BRAND LOYALTY: THE MEDIATION ROLE OF BRAND IMAGE

2020
Along with experience economy, brand experience has become a popular concept in the past few years. Nowadays it is a well known fact that consumers buy products not only for their utilitarian benefits but also for the unique experiences they gain from them.
SEKMEN, Buket, ARSLAN, F. Müge
openaire   +1 more source

MANAGING BRAND IMAGE IN SCHOOL

Proceedings of the 28th International Scientific Conference Strategic Management and Decision Support Systems in Strategic Management, 2023
Purpose: The paper discusses managing brand image in the school. Brand image is observed in the context of school management. Emphasis is placed on research and analysis of school branding from the aspect of service marketing. Methodology/approach: The research is based on relevant theories of brand management.
openaire   +2 more sources

The Influence of Brand Awareness on Brand Trust Through Brand Image

SSRN Electronic Journal, 2015
The purpose of this study was to determine 1) relationship influences brand awareness on brand trust, 2) relationship influences brand awareness on brand image, 3) influence of brand image on brand trust. The study was conducted on islamic product brands in City of Malang, East Java. Used accidental sampling, total sample of 100 respondent.
Mohammad Fakhruddin Mudzakkir, Iva Nurdiana Nurfarida   +1 more
openaire   +1 more source

MEASURING PERCEPTIONS OF BRAND IMAGE

Perceptual and Motor Skills, 1991
Research workers typically use forced-choice instruments to measure subjects' perceptions of social objects such as apparel brands. Advantages and disadvantages of alternative methods to measure apparel brand image are discussed.
openaire   +1 more source

Do brand image and brand awareness influence brand loyalty?

2020
Brand image and brand awareness play a central role in customers' purchase-decision making. The purpose of this study is to examine the influence of brand image and brand awareness on brand loyalty. Data were collected through a survey on 133 sport motorcycle enthusiasts in Indonesia.
R. Setiawan, R. Hurriyati, A. Rahayu
openaire   +1 more source

Stereotyping in Self Image Brand Image Research

Communications, 2000
0ntbrkt;
openaire   +2 more sources

Brand Image

2022
Sung-Yun (Ashley) Chung, John Byrom
openaire   +1 more source

Brand image and brand values

2020
Erik Kostelijk, Karel Jan Alsem
openaire   +1 more source

Enhancing Brand Image: Brand Trust, Brand Loyalty, and Social Media Influences on Building a Brand Image

2023
Nalini Palaniswamy, Muruganandam Duraiswamy   +1 more
openaire   +1 more source

The Image and the Branding of the Spanish City

Cities are increasingly concerned with creating an urban image that makes them more attractive to capital, mobile professionals, and tourists. City branding and city marketing have emerged as essential strategies for achieving this goal. City brands play a pivotal role in city promotion and strategic planning.
openaire   +1 more source