Results 251 to 260 of about 39,069 (263)

Brand Image

2004
openaire   +1 more source

Brand Image

2011
openaire   +1 more source

Modeling the brand extensions' influence on brand image

Journal of Business Research, 2009
exaly  

Reciprocal transfer of brand identity and image associations arising from higher education brand extensions

Journal of Business Research, 2016
Martin J Liu, Ruizhi Yuan, Dorothy Yen
exaly  

Brand satisfaction

International Journal of Contemporary Hospitality Management, 2018
Ove Oklevik, Per Egil Pedersen, Herbjørn Nysveen   +2 more
exaly  

The negative impact of brand extensions on parent brand image

Journal of Product and Brand Management, 2003
JOSÉ MIGUEL Pina, Eva Martinez
exaly  

Using promotional messages to manage the effects of brand and self‐image on brand evaluations

Journal of Consumer Marketing, 1996
exaly  

Brand image strategy affects brand equity after M&A

European Journal of Marketing, 2011
exaly  

The Impact of Brand Image on Consumer Behavior: A Literature Review

Open Journal of Business and Management, 2015
exaly  

The influence of brand recognition on retail store image

Journal of Product and Brand Management, 1997
exaly