Brand image - Open Access .click

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The Image and the Branding of the Spanish City

Cities are increasingly concerned with creating an urban image that makes them more attractive to capital, mobile professionals, and tourists. City branding and city marketing have emerged as essential strategies for achieving this goal. City brands play a pivotal role in city promotion and strategic planning.
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Branding, Brand Awareness and Brand Image

2009
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Brand and Brand Image

2015
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The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust

Journal of Business Ethics, 2009
Yu-Shan Chen, Chen Yu-Shan
exaly

The effect of brand extension strategies upon brand image

Journal of Consumer Marketing, 2004
Eva Martinez, Leslie De Chernatony
exaly

Branding athletes: Exploration and conceptualization of athlete brand image

Sport Management Review, 2014
Yong Jae Ko, Stephen Ross
exaly

Image and branding

2019
Alan Fyall +3 more
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