Results 211 to 220 of about 39,069 (263)
Building destination brands through trust: unpacking the role of digital integrated marketing communication in driving travel intentions. [PDF]
BMC PsycholQi M +6 more
europepmc +1 more source
Analysis of Top-Down Perceptual Modulation Considering Eye Fixations Made on a Bistable Logo. [PDF]
J Eye Mov ResRodríguez-Martínez G +1 more
europepmc +1 more source
Evaluating celebrity influence on brand attention, emotion, and memory. [PDF]
Sci RepMichael N, Ramsøy TZ, Michael I.
europepmc +1 more source
"Opening the Box to Explore the Contents": A study on the design elements of museum cultural and creative blind boxes based on consumer preferences - Taking the Macao Museum as an example. [PDF]
PLoS OneHuang X, Zhou D, Li Q, Ye H, Ke H, Xu A.
europepmc +1 more source
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Country of origin, brand image perception, and brand image structure
Asia Pacific Journal of Marketing and Logistics, 2008PurposeThe purpose of this paper is to explore the impact of country of origin (COO) information on brand perception and brand image structure.Design/methodology/approachThrough an analytical review, research hypotheses were built. An empirical investigation was carried out among Japanese consumers.
Yamen Koubaa
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Fashion Brand Image Marketing: Brand Image and Brand Personality
Research Journal of Textile and Apparel, 2000Driven by the competitive environment in fashion business, marketers have realized that creating a favorable brand image is a key to win larger market share in its market niche. An understanding of brand image can provide better foundation for developing a more effective marketing program.
T.S. Lee, C.S. Leung, Z.M. Zhang
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Journal of Advertising Research, 2012
ABSTRACT In this paper the authors provide evidence of the breadth and longevity of Andrew Ehrenberg9s work—a testimony to the quality of his research approach. To demonstrate this vitality, the authors drew on 45 new data sets to test findings about the relative brand image response patterns from customer usage groups (Bird, Channon, and Ehrenberg ...
Jenni Romaniuk +2 more
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ABSTRACT In this paper the authors provide evidence of the breadth and longevity of Andrew Ehrenberg9s work—a testimony to the quality of his research approach. To demonstrate this vitality, the authors drew on 45 new data sets to test findings about the relative brand image response patterns from customer usage groups (Bird, Channon, and Ehrenberg ...
Jenni Romaniuk +2 more
openaire +1 more source
Journal of Marketing Research, 1970
The proportion of people who express an attitude about a given brand generally depends on how recently they have used the brand.
M. Bird, C. Channon, A. S. C. Ehrenberg
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The proportion of people who express an attitude about a given brand generally depends on how recently they have used the brand.
M. Bird, C. Channon, A. S. C. Ehrenberg
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Brand Positioning Based on Brand Image–Country Image Fit
Marketing Science, 2019This paper introduces the concept of brand image–country image (BICI) fit and demonstrates that it is positively associated with consumers’ brand evaluations.
Kristina Klein +4 more
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