Results 221 to 230 of about 39,069 (263)

Surveying the Relationship between Primary Brand Image with Brand Loyalty , Brand Image Fitness , Final Brand Image and Attitude toward Brand

Nigerian Chapter of Arabian Journal of Business and Management Review, 2015
The aim of this study is to examine the relationship between primary brand image and final brand image, brand image fitness, brand loyalty, attitude toward brand development. The population for this study consisted of Consumers of Tabarok and Delpazir Companies in Ahvaz City.
Akram Mazloomi, Sadraddin Sattari, Habib Ebrahimpour   +2 more
openaire   +1 more source

The Effect of Brand Attitude and Brand Image on Brand Equity

Journal of Marketing Theory and Practice, 2001
Brand equity has been criticized by some for an alleged lack of managerial relevance. This paper reports a study which operationalizes brand equity and empirically tests a conceptual model adapted ...
James B. Faircloth, Louis M. Capella, Bruce L. Alford   +2 more
openaire   +1 more source

THE IMPACT OF BRAND EXPERIENCE ON BRAND IMAGE AND BRAND LOYALTY: THE MEDIATION ROLE OF BRAND IMAGE

2020
Along with experience economy, brand experience has become a popular concept in the past few years. Nowadays it is a well known fact that consumers buy products not only for their utilitarian benefits but also for the unique experiences they gain from them.
SEKMEN, Buket, ARSLAN, F. Müge
openaire   +1 more source

MANAGING BRAND IMAGE IN SCHOOL

Proceedings of the 28th International Scientific Conference Strategic Management and Decision Support Systems in Strategic Management, 2023
Purpose: The paper discusses managing brand image in the school. Brand image is observed in the context of school management. Emphasis is placed on research and analysis of school branding from the aspect of service marketing. Methodology/approach: The research is based on relevant theories of brand management.
openaire   +2 more sources

The Influence of Brand Awareness on Brand Trust Through Brand Image

SSRN Electronic Journal, 2015
The purpose of this study was to determine 1) relationship influences brand awareness on brand trust, 2) relationship influences brand awareness on brand image, 3) influence of brand image on brand trust. The study was conducted on islamic product brands in City of Malang, East Java. Used accidental sampling, total sample of 100 respondent.
Mohammad Fakhruddin Mudzakkir, Iva Nurdiana Nurfarida   +1 more
openaire   +1 more source

Do brand image and brand awareness influence brand loyalty?

2020
Brand image and brand awareness play a central role in customers' purchase-decision making. The purpose of this study is to examine the influence of brand image and brand awareness on brand loyalty. Data were collected through a survey on 133 sport motorcycle enthusiasts in Indonesia.
R. Setiawan, R. Hurriyati, A. Rahayu
openaire   +1 more source

Stereotyping in Self Image Brand Image Research

Communications, 2000
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openaire   +2 more sources

Enhancing Brand Image: Brand Trust, Brand Loyalty, and Social Media Influences on Building a Brand Image

2023
Nalini Palaniswamy, Muruganandam Duraiswamy   +1 more
openaire   +1 more source

Brand image and brand values

2020
Erik Kostelijk, Karel Jan Alsem
openaire   +1 more source

Brand Image

2022
Sung-Yun (Ashley) Chung, John Byrom
openaire   +1 more source