Results 241 to 250 of about 39,069 (263)

The Power of Brand Selfies in Consumer-Generated Brand Images

SSRN Electronic Journal, 2019
Hartmann, Jochen, Heitmann, Mark, Schamp, Christina, Netzer, Oded   +3 more
openaire   +1 more source

Effect of a brand story structure on narrative transportation and perceived brand image of luxury hotels

Tourism Management, 2019
Kyungin Ryu
exaly  

The Influence of Brand Mark Types on Brand Image and Brand Preference

Journal of Digital Design, 2007
null 장남서, null Saebum Kim
openaire   +1 more source

Effect of image, satisfaction, trust, love, and respect on loyalty formation for name-brand coffee shops

International Journal of Hospitality Management, 2019
Heesup Han, Junhui Wang, Hakjun Song
exaly  

Effect of brand extension strategies on brand image

International Marketing Review, 2008
Yolanda Polo, Eva Martinez, Leslie De Chernatony   +2 more
exaly  

Brand Loyalty As a Consequence of Brand Image, Brand Satisfaction, and Brand Trust

Proceedings of the 1st International Conference on Business Economics, Entrepreneurship, and Social Sciences, ICBEESS 2024, 1st August 2024, Gresik, East Java, Indonesia
Salamatun Asakdiyah, Andy Passyada Salampessy, Dinda Febriyanti Magmar, Agus Mulyono   +3 more
openaire   +1 more source

Measuring brand image: a systematic review, practical guidance, and future research directions

Review of Managerial Science, 2017
Anja Hörmeyer, Daniel Boger, Pascal Kottemann   +2 more
exaly  

Brand Image

2014
openaire   +1 more source

Direct and indirect effects of self-image congruence on brand loyalty

Journal of Business Research, 2006
Dong-Jin Lee, M Joseph Sirgy, Frank Huber   +2 more
exaly  

Relationships among Brand Identity, Brand Image and Brand Preference: Differences between Cyber and Extension Retail Brands over Time

Journal of Interactive Marketing, 2011
Saeed Samiee, Maria Sääksjärvi
exaly