Results 261 to 270 of about 11,691,601 (279)

The Influence of Brand Mark Types on Brand Image and Brand Preference

Journal of Digital Design, 2007
null 장남서, null Saebum Kim
openaire   +1 more source

The negative impact of brand extensions on parent brand image

Journal of Product and Brand Management, 2003
José Miguel Pina, Eva Martinez
exaly  

Brand Loyalty As a Consequence of Brand Image, Brand Satisfaction, and Brand Trust

Proceedings of the 1st International Conference on Business Economics, Entrepreneurship, and Social Sciences, ICBEESS 2024, 1st August 2024, Gresik, East Java, Indonesia
Salamatun Asakdiyah, Andy Passyada Salampessy, Dinda Febriyanti Magmar, Agus Mulyono   +3 more
openaire   +1 more source

Effect of brand extension strategies on brand image

International Marketing Review, 2008
Yolanda Polo, Eva Martinez, Leslie de Chernatony   +2 more
exaly  

Effects of brand love, personality and image on word of mouth

Journal of Fashion Marketing and Management, 2012
Gabriella Spinelli, Ahmed Rageh Ismail
exaly  

Measuring brand image: a systematic review, practical guidance, and future research directions

Review of Managerial Science, 2017
Anja Hörmeyer, Daniel Boger, Pascal Kottemann   +2 more
exaly  

Brand image strategy affects brand equity after M&A

European Journal of Marketing, 2011
exaly  

Brand satisfaction

International Journal of Contemporary Hospitality Management, 2018
Ove Oklevik, Per Egil Pedersen, Herbjørn Nysveen   +2 more
exaly  

Brand Image

2014
openaire   +1 more source

Modeling the brand extensions' influence on brand image

Journal of Business Research, 2009
exaly