Results 261 to 270 of about 87,953 (311)

Evaluating celebrity influence on brand attention, emotion, and memory. [PDF]

Sci Rep
Michael N, Ramsøy TZ, Michael I.
europepmc   +1 more source

Confronting corporate power: addressing commercial determinants of health and the rising non-communicable disease epidemic in South-East Asia. [PDF]

BMJ Glob Health
Bassi S, Gupta SK, Rajkhowa P, Marten R, Good S, Arora M.   +5 more
europepmc   +1 more source

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Country of origin, brand image perception, and brand image structure

Asia Pacific Journal of Marketing and Logistics, 2008
PurposeThe purpose of this paper is to explore the impact of country of origin (COO) information on brand perception and brand image structure.Design/methodology/approachThrough an analytical review, research hypotheses were built. An empirical investigation was carried out among Japanese consumers.
Yamen Koubaa
exaly   +2 more sources

The effect of brand extensions on product brand image

Journal of Product and Brand Management, 2010
Purpose: The purpose of this study is to investigate the effects of fit, familiarity, perceived quality and attitude towards the brand on product brand image after an extension and also to examine whether the product image of a brand is diluted as a ...
Oylum Korkut Altuna
exaly   +3 more sources

Fashion Brand Image Marketing: Brand Image and Brand Personality

Research Journal of Textile and Apparel, 2000
Driven by the competitive environment in fashion business, marketers have realized that creating a favorable brand image is a key to win larger market share in its market niche. An understanding of brand image can provide better foundation for developing a more effective marketing program.
T.S. Lee, C.S. Leung, Z.M. Zhang
openaire   +1 more source

Brand Image and Brand Usage

Journal of Advertising Research, 2012
ABSTRACT In this paper the authors provide evidence of the breadth and longevity of Andrew Ehrenberg9s work—a testimony to the quality of his research approach. To demonstrate this vitality, the authors drew on 45 new data sets to test findings about the relative brand image response patterns from customer usage groups (Bird, Channon, and Ehrenberg ...
Jenni Romaniuk, Svetlana Bogomolova, Francesca Dall’Olmo Riley   +2 more
openaire   +1 more source

Brand Image and Brand Usage

Journal of Marketing Research, 1970
The proportion of people who express an attitude about a given brand generally depends on how recently they have used the brand.
M. Bird, C. Channon, A. S. C. Ehrenberg
openaire   +1 more source

Brand Positioning Based on Brand Image–Country Image Fit

Marketing Science, 2019
This paper introduces the concept of brand image–country image (BICI) fit and demonstrates that it is positively associated with consumers’ brand evaluations.
Kristina Klein, Franziska Völckner, Hernán A. Bruno, Henrik Sattler, Pascal Bruno   +4 more
openaire   +2 more sources

Surveying the Relationship between Primary Brand Image with Brand Loyalty , Brand Image Fitness , Final Brand Image and Attitude toward Brand

Nigerian Chapter of Arabian Journal of Business and Management Review, 2015
The aim of this study is to examine the relationship between primary brand image and final brand image, brand image fitness, brand loyalty, attitude toward brand development. The population for this study consisted of Consumers of Tabarok and Delpazir Companies in Ahvaz City.
Akram Mazloomi, Sadraddin Sattari, Habib Ebrahimpour   +2 more
openaire   +1 more source

The Effect of Brand Attitude and Brand Image on Brand Equity

Journal of Marketing Theory and Practice, 2001
Brand equity has been criticized by some for an alleged lack of managerial relevance. This paper reports a study which operationalizes brand equity and empirically tests a conceptual model adapted ...
James B. Faircloth, Louis M. Capella, Bruce L. Alford   +2 more
openaire   +1 more source