Results 351 to 360 of about 822,221 (394)

Brands, Information, and Loyalty

SSRN Electronic Journal, 2000
Consumers in many markets face a growing variety of products grouped under different umbrella brands, and can access vast amounts of information about these products. This may result in increasing product-level competition between firms. However, some observers argue that the increase in the availability of products and information can cause clutter ...
Bharat N. Anand, Ron Shachar
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Is Brand Variety Influencing Brand Loyalty?

Asia Pacific Business Review, 2006
This research paper is studying whether the concept of multi-brand loyalty has taken birth in the developing countries like India with a wide spectrum of brands now available across product categories to the consumers. A range of published works since 1979 is reviewed and a descriptive research study is carried out among the consumers by taking the ...
C. Anandan, R. Mathangi Sri, Medapatti Satish   +2 more
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Brand character as a function of brand loyalty

Current Psychology, 1992
This study investigated the relationship between self-image, brand image, and brand loyalty by asking whether people use products to enhance self-image. Subjects described themselves on an adjective checklist, then listed product brands to which they consider themselves loyal or not loyal.
Dianne D. Horgan, Paula M. Tidwell, Charles T. Kenny   +2 more
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RETRACTED: The influence of consumer brand loyalty on brand remanufacturing market strategy

The International Journal of Electrical Engineering & Education, 2020
This paper analyzed how consumer brand loyalty influences brand remanufacturers’ market strategy when independent remanufacturers (IRs) enter the market and when they do not.
G. Peng, Jian-Guo Du, Wei-Dong Huang, Bin-Xin Zhu   +3 more
semanticscholar   +1 more source

Beyond brand loyalty: Brand sustainability

Journal of Marketing Communications, 2013
Historically, measures of brand value have focused on brand awareness, customer brand equity and measured brand loyalty. While useful, these generally provide little visibility for the future of the brand. A new measure, brand sustainability, is proposed, described and illustrated.
Don E. Schultz, Martin Paul Block
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Understanding Brand Loyalty in Professional Sport: Examining the Link Between Brand Associations and Brand Loyalty

International Journal of Sports Marketing and Sponsorship, 2001
This paper examines the relationship between brand associations (anything in the consumer's mind linked to a specific team brand) and brand loyalty in US professional sport. To study the relationship between 13 brand association dimensions and brand loyalty, a survey of professional sport consumers was completed (N = 929).
M. Gladden, James, Funk, Daniel
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Brand Loyalty of Customers in Smartphone Brands

Indian Journal of Marketing, 2017
The smartphone, one of the priceless contributions of mobile technology, has now resulted in a situation of cut throat competition between different handset manufacturers who are trying their level best to outsmart their competitors. Brand loyalty, which is a crucial factor influencing purchase decision of smartphone users, is assessed in this ...
S. Santhosh Kumar, Rahul P. Menon
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Experiential marketing, brand image and brand loyalty: a case study of Starbucks

, 2020
PurposeDue to the internationalization that has occurred during the past few decades, the living conditions of people around the island of Taiwan have gradually changed, especially their eating habits. Among them, the growth of the coffee market has been
Wen-Jung Chang
semanticscholar   +1 more source

An Examination of Attendee Brand Loyalty: Understanding the Moderator of Behavioral Brand Loyalty

Journal of Hospitality & Tourism Research, 2009
Retention of brand-loyal attendees induces deep commitment to an association meeting and great resistance to other conferences'marketing efforts, thereby contributing to high revenue and market share. This study provides additional information about the path from brand satisfaction to attitudinal brand loyalty (ABL) via brand trust through updated ...
Ki-Joon Back, Jin Soo Lee
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A Brand Loyalty Concept: A Comment

Journal of Marketing Research, 1974
Jacoby and Kyner [2] attempt to explain the phenomenon of brand loyalty by means of a causative definition which "provides some understanding of the causative factors underlying the development of brand loyalty" [3, p. 7]. This they fail to do. Their definition is expressed by a set of six necessary and collectively sufficient conditions.
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