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Brand Loyalty on Footwear [PDF]

Global Journal For Research Analysis, 2012
K. Krishnakumar Dr. K. Krishnakumar, S. Kavitha   +1 more
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From Brand Loyalty to Customer Loyalty

1996
Customer loyalty is a concept central to many marketing plans, but defined by few. Many companies have embarked on ‘customer loyalty’ programmes without the understanding that loyalty is an objective rather than an activity — that loyalty results from investment in a total business system rather than just marketing communications.
openaire   +2 more sources

Cognitive Consequences of Brand Loyalty

Journal of Marketing Research, 1972
This study examined part of the belief structure of brand-loyal consumers asked to evaluate their own and a competing brand. Consistency theory predictions were derived relative to attitude structure associated with commitment (brand loyalty). Product reevaluation was seen, in part, as the result of a consumer's desire to restructure his beliefs so as ...
Michael James Houston, Joel B. Cohen
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Measuring and managing brand loyalty

Journal of Strategic Marketing, 2001
There has been much written about the role of brand loyalty as a primary measure of effective brands marketing and a partial measure of brand equity. To date, however, progress in providing a practical measure of the construct has been very limited. In this empirical study of grocery brands, such a measure was developed in which both brand commitment ...
Simon Knox, David Walker
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Customer advocacy and brand loyalty: the mediating roles of brand relationship quality and trust

Journal of Brand Management, 2022
E. Quaye, Cleopatra Taoana, R. Abratt, Peter Anabila   +3 more
semanticscholar   +1 more source

Interproduct Household Loyalty to Brands

Journal of Marketing Research, 1969
This article reports pairwise correlation coefficients between 38 grocery products based on two different measures of household brand purchasing behavior. The modest magnitude of these coefficients implies that situation-specific as opposed to general household characteristics are the best candidates for predicting brand buying behavior within ...
Yoram Wind, Ronald E. Frank
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Brand Loyalty and Market Equilibrium

Marketing Science, 1991
Two concepts of brand loyalty are defined, “inertial” brand loyalty resulting from time lags in awareness, and “cost-based” brand loyalty resulting from intertemporal utility effects. Their market level implications are formally derived in a continuous time model. It is found that inertial brand loyalty leads to equilibria with price dispersion, while
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Brand Loyalty Revisited: A Commentary

Journal of Marketing Research, 1975
Jacoby's defense of his original article "Brand Loyalty Vs. Repeat Purchasing Behavior" [7] and his critique of Tarpey's commentary, "A Brand Loyalty Concept: A Comment" [19] amounts to little more than a brief in behalf of Jacoby and Kyner's "improved" definition of brand loyalty.
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Brand Experience: What is It? How is it Measured? Does it Affect Loyalty?

, 2009
Bernd H. Schmitt, L. Zarantonello, J. Brakus   +2 more
semanticscholar   +1 more source

Effects of online brand communities on millennials' brand loyalty in the fashion industry

Psychology and Marketing, 2021
Geoff Lancaster, Silvia Ranfagni, Wilson Ozuem   +2 more
exaly