Results 321 to 330 of about 7,614,752 (337)

The Management of Brands

Advertising & Society Review, 2007
openaire   +2 more sources

Brand Management in the Era of Social Media: Social Visibility of Consumption and Customer Brand Identification

, 2018
Kevin Kam Fung So, L. Wu, Lina Xiong, Ceridwyn King   +3 more
semanticscholar   +1 more source

Market-Sensing Capability, Innovativeness, Brand Management Systems, Market Dynamism, Competitive Intensity, and Performance: an Integrative Review

Journal of the Knowledge Economy, 2018
Steven W. Bayighomog Likoum, M. Shamout, Ibrahim Harazneh, A. Mohammed Abubakar   +3 more
semanticscholar   +1 more source

branding brand management

2018
openaire   +3 more sources

Nonprofit brands and brand management

2012
openaire   +2 more sources

Strategic and Operational Perspectives of SME Brand Management: A Typology

, 2019
S. D. M. M'zungu, B. Merrilees, Dale Miller   +2 more
semanticscholar   +1 more source

Digital Brand Management

Magdalena Gr??????bosz-Krawczyk, Dagna Siuda   +1 more
semanticscholar   +1 more source

Employees as a second audience: the effect of external communication on internal brand management outcomes

Journal of Brand Management, 2018
Rico Piehler, M. Schade, Christoph Burmann   +2 more
semanticscholar   +1 more source

Critical perspectives on brand management

2018
ARVIDSSON, Adam Erik, Alex Giordano
openaire   +3 more sources

Branding and Brand Management

2016
openaire   +1 more source