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Branding and Brand Management

2015
In the appearance of globalization and liberalization, both brand and branding have become essential parts of every competitive business firm. To become part of the competitive and ever-changing business world and to maintain the existing business image, business organizations have been continuously focusing upon introducing innovative branding ...
openaire   +1 more source

Strategic brand management for higher education institutions with graduate degree programs: empirical insights from the higher education marketing mix

Journal of Strategic Marketing, 2018
Intense competition for student enrollment has created a strong need for higher education institutions, especially those that offer graduate degree programs, to differentiate themselves.
Weng Marc Lim, T. Jee, E. C. D. Run
semanticscholar   +1 more source

Brands and Brand Management

2023
Rohini Ahluwalia, Barbara Loken
openaire   +1 more source

Emotional Text Mining: Customer profiling in brand management

International Journal of Information Management, 2020
F. Greco, Alessandro Polli
semanticscholar   +1 more source

Brands and Brand Management

2022
David M Brown, Alexander Thompson
openaire   +1 more source

Brand management

2015
Tilde Heding   +2 more
  +6 more sources

Brand Management

2007
PROCESSI DI SVILUPPO NELLA GESTIONE DELLA ...
Fiocca, Renato   +2 more
openaire   +1 more source

Branding and brand management

The Business & Management Collection, 2012
T.C. Melewar, Sharifah Faridah Syed Alwi
openaire   +1 more source

Masstige model and measure for brand management

European Management Journal, 2019
J. Paul
semanticscholar   +1 more source

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