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Customer Behavior and Brand Promotion in Professional Sports Clubs: Developing Social Networks Marketing Model [PDF]
Sports Business Journal, 2023 Purpose: This research has been conducted to develop a social network marketing model for Sepahan Sports Club based on customer behavior and brand promotion.Methodology: The research was descriptive and conducted by a survey.
Rasool Nazari +2 more
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Frontiers in Psychology, 2022 Despite the power of VR in immersing viewers in an experience, it generally only targets viewers via visual and auditory cues. Human beings use more senses to gather information, so expectedly, the full potential of this medium is currently not yet ...
Malaika Brengman +3 more
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The role of digital technologies in increasing the competitiveness of branded products
Вестник университета, 2022 In the conditions of increasing market competition and standardization of product offerings, the problem of forming the companies’ competitiveness remains urgent.
N. V. Kokoreva, S. A. Silina
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Regional Branding: Customer's Experience with the Certified Products [PDF]
Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2018 This article focuses on the experience of Czech customers with the purchase of products labelled by the Association of Regional Brands and Bohemian Paradise Association. The aim of this paper is to evaluate selected indicators associated with purchasing certified regional products.
Klára Margarisová +3 more
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Pengaruh Customer Experience dan Brand Trust terhadap Customer Loyalty
Ekraf: Jurnal Ekonomi Kreatif dan Inovatif Indonesia, 2023 Tujuan penelitian ini adalah untuk mengetahui pengaruh customer experience dan brand trust terhadap customer loyalty pada Naifah Skin Clinic Indramayu. Penelitian ini menggunakan pendekatan kuantitatif dengan pengumpulan data menggunakan observasi dan penyebaran kuesioner.
Khanifa Khanifa +2 more
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Pengaruh Brand Image dan Brand Experience Terhadap Customer Satisfaction dan Brand Loyalty
Jurnal Manajemen Pemasaran dan Perilaku Konsumen, 2023 This study aims to analyze the effect of Brand Image and Brand Experience on Customer Satisfaction and Brand Loyalty on Ultra Milk UHT milk customers in Pekanbaru City. This research was conducted on all Ultra Milk uht milk customers who live in Pekanbaru City who have purchased Ultra Milk products.
Yudha Triaji +2 more
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Relationships among Brand Experience, Brand Personality, And Customer Experiential Value [PDF]
Contemporary Management Research, 2013 The purpose of this study is to evaluate the relationships among brand experience, brand personality, and customer experiential value. Understanding these relationships is helpful to managers in their assessment of the level of appeal that will influence target consumers’ perception of brand personality, as well as their brand experience.
Ching-Jui Keng +2 more
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Brand experience manual: bridging the gap between brand strategy and customer experience [PDF]
Review of Managerial Science, 2020 AbstractThe importance of customer experiences in developing strong brands is broadly acknowledged in the Branding literature. Yet, the divide between the functions managing the brand and those responsible for devising the interactions through which customers experience the brand persists.
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Exploring the Impact of Homophily Attitude, Physical, and Social Attractiveness on Purchase Intentions [PDF]
مدیریت بازرگانیObjectiveAugmented reality technology has made its way into households, presenting a valuable opportunity for marketers to offer customers a seamless flow experience within the comfort of their homes.
Honya Ghasemi +2 more
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Sale the seven Cs: Teaching/training aid for the (e-)retail mix [PDF]
, 2005 The ‘4Ps’ of the marketing mix have long been popular with students, tutors, trainers and practitioners as a learning and teaching aid. The purpose of this paper is to present an equivalent tool for retail and e-retail: ‘Sale the 7Cs’.
Dennis, C, Fenech, T, Merrilees, B
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