Results 11 to 20 of about 4,705,635 (193)
A netnography study on branded customer experience: Evidence from the red sea [PDF]
, 2009 This study addresses the question of what are the underlying dimensions and messages to self and others that constitute the construct of customer experience.
Lim, L, Melewar, TC, Ismail, AR
core +6 more sources
Customer satisfaction of dining experience in Malaysian malay restaurants. [PDF]
The subject of this Ph.D. thesis is Customer Satisfaction in Malaysian Malay Restaurants Dining Experience. The research was conducted in three Malay family restaurants in Malaysia by using an inductive Case Study research approach.
Ismail, S.
core +9 more sources
EXQ: development and validation of a multiple-item scale for assessing customer experience quality [PDF]
, 2010 Positioned in the deliberations related to service marketing, the conceptualisation of service quality, current service quality measurements, and the importance of the evolving construct of customer experience, this thesis develops and validates a ...
Klaus, Philipp
core +7 more sources
Toward a model of customer experience [PDF]
, 2010 This thesis was submitted for the degree of Doctor of Philosophy and awarded by Brunel University.Retaining high-value and profitable customers is a major strategic objective for many companies. In mature mobile phone markets where growth has slowed, the
Anaman, Michael
core +7 more sources
Towards a Better Measure of Customer Experience [PDF]
, 2013 Defining and improving customer experience is a growing priority for market research because experience is replacing quality as the competitive battleground for marketing.
Maklan, Stan, Klaus, P
core +1 more source
Customer experience quality: an exploration in business and consumer contexts using repertory grid technique [PDF]
, 2010 This study proposes a conceptual model for customer experience quality and its impact on customer relationship outcomes. Customer experience is conceptualized as the customer’s subjective response to the holistic direct and indirect encounter with the ...
Clark, Moira +6 more
core +1 more source
The customer experience : a road-map for improvement [PDF]
, 2011 Purpose – This paper aims to respond to the call to help organisations to systematically engineer their customer experiences. Its objective is to investigate how organisations actually go about designing and improving their customer experiences ...
Johnston, Robert +3 more
core +1 more source
Agribusiness, EarlyView.ABSTRACT This paper examines the determinants of generative AI (GenAI) knowledge and usage among agricultural extension professionals. Drawing on survey data from agricultural extension personnel in Tennessee, we employ regression analyses and latent Dirichlet allocation (LDA) for topic modeling of open‐ended responses to study the knowledge and usage ...
Abdelaziz Lawani +3 more
wiley +1 more source
Agribusiness, EarlyView.ABSTRACT This study investigates how consumer taste and brand equity perceptions shape the acceptance of plant‐based milk products. Using a blind/informed tasting experiment, we evaluated consumers' willingness to buy (WTB) and taste perception of a plant‐based milk alternative produced by a traditional dairy brand, compared with competing plant‐based ...
Federico Parmiggiani +6 more
wiley +1 more source
Assessing the Impact of Promotions on Consumer Purchasing Behavior During Crises
Agribusiness, EarlyView.ABSTRACT Understanding how households modify their food expenditure decisions during times of crisis is essential because consumer purchasing behavior frequently changes during these times. This study looks at these behavioral shifts during the COVID‐19 pandemic, concentrating on how price sensitivity and response to sales promotions changed over the ...
Wafa Mehaba, José María Gil
wiley +1 more source