Customer Behavior and Brand Promotion in Professional Sports Clubs: Developing Social Networks Marketing Model [PDF]
Sports Business Journal, 2023 Purpose: This research has been conducted to develop a social network marketing model for Sepahan Sports Club based on customer behavior and brand promotion.Methodology: The research was descriptive and conducted by a survey.
Rasool Nazari +2 more
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The Impact of Sustaining the Agility of Attitude Transformation on Credibility matrix: The mediation effect of social media advertisements “Insights from touristic hospitality context in Egypt” [PDF]
المجلة العربية للإدارة, 2023 This paper examines the effects of sustaining the agility of attitude transformation on credibility matrix with respect to the mediation effect of social media advertisements.
زينب يونس +2 more
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Frontiers in Psychology, 2022 Despite the power of VR in immersing viewers in an experience, it generally only targets viewers via visual and auditory cues. Human beings use more senses to gather information, so expectedly, the full potential of this medium is currently not yet ...
Malaika Brengman +3 more
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The role of digital technologies in increasing the competitiveness of branded products
Вестник университета, 2022 In the conditions of increasing market competition and standardization of product offerings, the problem of forming the companies’ competitiveness remains urgent.
N. V. Kokoreva, S. A. Silina
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Exploring the Impact of Homophily Attitude, Physical, and Social Attractiveness on Purchase Intentions [PDF]
مدیریت بازرگانیObjectiveAugmented reality technology has made its way into households, presenting a valuable opportunity for marketers to offer customers a seamless flow experience within the comfort of their homes.
Honya Ghasemi +2 more
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The Effect of Utilitarian and Social Motives on the Perception of the Quality of the Mobile Phone Application Brand through the Value and Type of Use by Tourists (Snap Food Case Study) [PDF]
گردشگری و اوقات فراغتToday, mobile phones have become one of the main features of modern life, and mobile phone manufacturers have provided more features to facilitate communication in the new era.
Yazdan Shirmohammadi, Neda Sotoudeh
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Providing a model of emotional and rational appeals in video marketing based on social networks [PDF]
ارزش آفرینی در مدیریت کسب و کارThe aim of the current research is to provide a model of emotional and rational appeals in video marketing based on social networks. According to its purpose, the research method is applicable, and descriptive in terms of data collection. The statistical
Moohan Mohammadi +3 more
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MARKETING APPROACHES TO CUSTOMER EXPERIENCE MEASUREMENT AND EVALUATION
Вестник университета, 2017 The article shows the variety of existing marketing methods to measure and evaluate the consumer experience. The necessity of creation of a comprehensive Customer Experience Management System on the basis of empirical data in order to create a platform ...
A. Serzhantov, M. Orlova
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MARKETING APPROACHES TO CUSTOMER EXPERIENCE MEASUREMENT AND EVALUATION
Вестник университета, 2019 The article shows the variety of existing marketing methods to measure and evaluate the consumer experience. The necessity of creation of a comprehensive Customer Experience Management System on the basis of empirical data in order to create a platform ...
A. Serzhantov, M. Orlova
doaj
Ianna Journal of Interdisciplinary StudiesBackground: In the competitive hotel sector, building sustainable brands with favourable equity and distinctive brand image is a key objective. However, the complex interplay between brand equity determinants, in the form of awareness, association, and
Wassil Elanguoud +5 more
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