Results 151 to 160 of about 51,879 (277)

Roles of logistics service quality in shaping generation Z customers' repurchase intention and electronic word of mouth in E-commerce industry. [PDF]

PLoS One
Ngo TTA, An GK, Dao DK, Nguyen NQN, Nguyen NYV, Phong BH.   +5 more
europepmc   +1 more source

ESG Performance Evolution in Retail: A Systematic Review and Meta‐Analysis

Corporate Social Responsibility and Environmental Management, EarlyView.
ABSTRACT Environmental, social, and governance (ESG) practices have transformed from peripheral corporate social responsibility initiatives into core strategic imperatives in retail. Despite growing interest, the literature remains fragmented across disciplines and geographic contexts, with no comprehensive sector‐specific analysis examining the ...
Jiyeon Kim, Wooyoung Yang
wiley   +1 more source

Integrated fuzzy MCDM for consumer-driven ceramic manufacturing sustainability within the UN SDGs framework. [PDF]

Sci Rep
Xue S, Lin CL.
europepmc   +1 more source

MANAGING INTEGRATED MARKETING COMMUNICATIONS [PDF]

, 2012
Malyshkina, O.
core  

Social Media Green Marketing: How Self‐Monitoring Shapes Consumer Engagement and Eco‐Purchase Intentions

Corporate Social Responsibility and Environmental Management, EarlyView.
ABSTRACT Marketing scholars and practitioners are paying increasing attention to social media as a crucial tool for communicating firms' sustainable activities to consumers. This study examines how consumers perceive and engage with social media green marketing, and how their engagement influences their intentions to purchase green products and brands,
So‐Young Jung, Su‐Yol Lee
wiley   +1 more source

Branding locally produced chicken in Ghana: An application of discrete choice experiment. [PDF]

Heliyon
Oppong-Kyeremeh H, Bannor RK, Mensah JO.
europepmc   +1 more source

The Relationship between Brand Experience, Customer Satisfaction and Customer Loyalty: Brand Trust as The Intervening Variable [PDF]

Proceedings of the First Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA 2018), 2018
Abror Abror, Erni Masdupi, Rahmi Yuliyasti   +2 more
openaire   +1 more source

Purpose and Profit: Social and Environmental Marketing for Large Companies in Adverse Scenarios

Corporate Social Responsibility and Environmental Management, EarlyView.
ABSTRACT This qualitative study explored how large companies use social and environmental marketing to boost results in adverse scenarios, analyzing interviews with marketing managers and public documents. The findings reveal distinct strategies. To attract investors, environmental, social, and governance (ESG) communication is targeted at limited ...
Celso Jacubavicius, Giancarlo Medeiros Pereira, Oduvaldo Vendrametto, Miriam Borchardt, Gabriel Sperandio Milan   +4 more
wiley   +1 more source

Omnichannel and Product Quality Attributes in Food E-Retail: A Choice Experiment on Consumer Purchases of Australian Beef in China. [PDF]

Foods
Hou Y, Cao S, Bryceson K, Currey P, Yaseen A.   +4 more
europepmc   +1 more source

The Role of Social Media in Exposing Greenwashing: Consumer Sentiments and Discussions

Corporate Social Responsibility and Environmental Management, EarlyView.
ABSTRACT This study examines consumer responses to greenwashing on social media, with a focus on X (formerly Twitter), where exaggerated or deceptive environmental claims are subject to heightened public scrutiny. As sustainability becomes a pressing concern, consumers are increasingly holding companies accountable for their environmental messaging ...
Mitra Salimi, Francesco Tuscolano, Outi Niininen, Outi Uusitalo   +3 more
wiley   +1 more source