Results 171 to 180 of about 4,705,635 (193)

“You cannot travel one hundred metres without finding such alcohol”: community perspectives on the availability of substitute alcohol products since the ban of alcohol sachets in Malawi and Uganda

Uny I, Odoi P, Namanda C, Burton R, Magalasi D, Orgill M, Parry C, Kaneka B, Tumwesigye NM.   +8 more
europepmc   +1 more source

Customer experience with the branded content: a social media perspective

Online Information Review, 2021
Purpose - Social media platforms are important channels to create a favourable customer experience. The purpose of this paper is to investigate the types of experiences customers can have with the branded content on social media.
Muhammad Waqas, Zalfa Laili Hamzah
exaly   +2 more sources

Branded Content Experience in Social Media: Conceptualization, Scale Development, and Validation

Journal of Interactive Marketing, 2021
Zalfa Laili Hamzah, Muhammad Waqas
exaly  

The role of transactionality of mobile branded apps in brand experience and its impact on loyalty

Journal of Brand Management, 2022
Daria Plotkina
exaly  

A Decision Analysis Model for the Brand Experience of Branded Apps Using Consistency Fuzzy Linguistic Preference Relations

Symmetry, 2021
Tsuen-Ho Hsu
exaly  

Customer perception, purchase intention and buying decision for branded products: measuring the role of price discounts

Journal of Revenue and Pricing Management, 2021
Dr. AMIT DANGI
exaly  

The Impact of Branded Mobile Applications on Customer Loyalty

Studies in Computational Intelligence, 2023
Barween Al Kurdi, Muhammad Al Shurideh, Anber Mohammad   +2 more
exaly  

A typology of customer experience with social media branded content: a netnographic study

International Journal of Internet Marketing and Advertising, 2020
Zalfa Laili Hamzah, Muhammad Waqas
exaly