Results 191 to 193 of about 4,705,635 (193)

Does Customer Experience Management Pay Off? Evidence from Local versus Global Hotel Brands in South Korea

Journal of Hospitality Marketing and Management, 2017
exaly  

The Holistic Brand Experience of Branded Mobile Applications Affects Brand Loyalty

Social Behavior and Personality, 2016
exaly  

Customer Experiences in Branded Metaverse Events: Effects on Brand Equity

Journal of Interactive Marketing
Margherita Pagani
exaly