The Effect of Utilitarian and Social Motives on the Perception of the Quality of the Mobile Phone Application Brand through the Value and Type of Use by Tourists (Snap Food Case Study) [PDF]
گردشگری و اوقات فراغتToday, mobile phones have become one of the main features of modern life, and mobile phone manufacturers have provided more features to facilitate communication in the new era.
Yazdan Shirmohammadi, Neda Sotoudeh
doaj +1 more source
Jurnal Dinamika Manajemen, 2023 This study aims to identify the relationships between brand experience and brand attitudes, brand attachment, brand satisfaction, and brand loyalty. 177 Consumers of Make Over make up the study’s sample. The sampling strategy employs purposive sampling by choosing a sample that only consists of users of Make Over goods.
Heni Rakhmawati, Meylani Tuti
openaire +1 more source
Providing a model of emotional and rational appeals in video marketing based on social networks [PDF]
ارزش آفرینی در مدیریت کسب و کارThe aim of the current research is to provide a model of emotional and rational appeals in video marketing based on social networks. According to its purpose, the research method is applicable, and descriptive in terms of data collection. The statistical
Moohan Mohammadi +3 more
doaj +1 more source
PENGARUH BRAND EXPERIENCE DAN BRAND PERSONALITY TERHADAP CUSTOMER LOYALTY
Jurnal Manajemen dan Bisnis, 2019 Penelitian ini bertujuan untuk mengetahui Pengaruh Brand Experience Dan Brand Personality Terhadap Customer Loyalty Smartphone Samsung (studi pada mahasiswa Universitas Teknologi Sumbawa). Variabel yang digunakan yaitu, Brand Experience, Brand Personality.
null Fithrotudiniyah +2 more
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Brand Experience and Customer Loyalty in Dentistry: The Role of Perceived Brand Authenticity
International Journal of Dentistry, 2023 This study investigates the impact of brand experience (BE) on customer loyalty (CL) and examines the possible mediating effect of brand authenticity (BA) and the moderating effect of frequency of visits on the original relationship between BE and CL in dental practices.
Ghaith Al-Abdallah, Jegr Ababakr
openaire +3 more sources
Branded apps in Spain as a means of communicating trends in fashion [PDF]
, 2016 Apps are of great interest and curiosity for the users of mobile phones, being already highly unloaded and used for the users of smartphones. The fashion mobile applications represent only a fraction of the mobile global applications (almost 0,2 ...
Contreras-Espinosa, Ruth +2 more
core +2 more sources
Scottish theme towns: have new identities enhanced development? [PDF]
, 2009 Three small towns in southwest Scotland have recently been branded as distinct theme towns, based on books, artists and food. This is an attempt to make them more attractive to visitors and thereby improve their economy. The objective of this research is
De Kadt E. +14 more
core +1 more source
A netnography study on branded customer experience: Evidence from the red sea [PDF]
, 2009 This study addresses the question of what are the underlying dimensions and messages to self and others that constitute the construct of customer experience.
Ismail, AR, Lim, L, Melewar, TC
core
Positioning the Destination Product-Can Regional Tourist Boards Learn from Private Sector Practice? [PDF]
, 1998 This article examines the role of positioning in the marketing of a tourism destination. The study focuses on the current positioning strategies pursued by the Regional Tourist Boards (RTBs) in England.
Connell J. +9 more
core +1 more source
Changes in Alcohol Retail Laws and Foot Traffic at Liquor Stores
Applied Economic Perspectives and Policy, EarlyView.ABSTRACT We study how expanding alcohol availability at grocery and convenience stores affects consumer traffic in liquor stores by leveraging recent changes in state‐level alcohol distribution laws in a difference‐in‐difference quasi‐experimental design.
Nathan Palardy +3 more
wiley +1 more source