From propaganda to neoliberal consumer culture: the cultural logics of physical activity promotion in Maoist and urban China. [PDF]
Front Public HealthZhu P, Pang Z, Yin Y, Wen Z, Zhang Y.
europepmc +1 more source
The influence of green virtual brand community experience on green customer citizenship behavior
Tingyue Kuang, Dongjuan Lyu
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CREATION OF A SUSTAINABLE BRAND AND SUPPORTING MARKETING IN THE ACTIVITIES OF A TOURISM ENTERPRISE
, 2021 I. M. Pazemov
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Agribusiness, EarlyView.ABSTRACT The origin of a product, if associated with good quality, can contribute to building a positive collective reputation, leading to a potential price premium. However, it is conceivable that a producer markets a product by evoking symbols, images, words, and values typical of places other than where it was designed or produced, creating a ...
Annalisa Caloffi +2 more
wiley +1 more source
Advancements in Individual Animal Identification: A Historical Perspective from Prehistoric Times to the Present. [PDF]
Animals (Basel)Paudel S, Brown-Brandl T.
europepmc +1 more source
Agribusiness, EarlyView.ABSTRACT Sustainability labels can help support consumers select more socially and environmentally friendly options, thereby enhancing returns for conscientious producers and promoting the transition to a more sustainable food system. However, consumer confusion regarding labels' meaning undermines their effectiveness.
Monika Hartmann +4 more
wiley +1 more source
Visual Attention to Food Content on Social Media: An Eye-Tracking Study Among Young Adults. [PDF]
J Eye Mov ResRiswanto AL, Kim S, Ha Y, Kim HS.
europepmc +1 more source
Consumer Preferences for Craft Beer: The Interplay of Localness and Advertising Language
Agribusiness, EarlyView.ABSTRACT This study explores the influence of the language of the label, origin of production, and origin of brewing ingredients on Croatian consumers' preferences and willingness to pay for organic craft beer. Employing an online survey and a choice experiment among 223 Croatian alcohol consumers, we find that while there's a willingness to pay a ...
Marija Cerjak +2 more
wiley +1 more source
Automated Detection of Digital Alcohol Marketing Using SCANNER: An Integrated Deep-Learning Approach. [PDF]
Drug Alcohol RevMartino F +4 more
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Service Brand Identity Characteristics of Software and IT Companies in Cluj-Napoca [PDF]
, 2019 Gyöngyvér Tőkés
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