Results 201 to 210 of about 534,714 (330)

Comparative Evaluation on Performance of Copper and Stainless Steel Metal Freeze Branding in Sahiwal Cattle [PDF]

, 2017
Arvind K. Nandanwar, Neelmani Kerketta, Sharad Mishra   +2 more
openalex   +1 more source

Enhancing Sustainability Label Effectiveness Through Logo Design Modification: An Analysis of the EU Green Leaf Logo

Agribusiness, EarlyView.
ABSTRACT Sustainability labels can help support consumers select more socially and environmentally friendly options, thereby enhancing returns for conscientious producers and promoting the transition to a more sustainable food system. However, consumer confusion regarding labels' meaning undermines their effectiveness.
Monika Hartmann, Ching‐Hua Yeh, Matthew Gorton, Barbara Tocco, Áron Török   +4 more
wiley   +1 more source

Consumer Preferences for Craft Beer: The Interplay of Localness and Advertising Language

Agribusiness, EarlyView.
ABSTRACT This study explores the influence of the language of the label, origin of production, and origin of brewing ingredients on Croatian consumers' preferences and willingness to pay for organic craft beer. Employing an online survey and a choice experiment among 223 Croatian alcohol consumers, we find that while there's a willingness to pay a ...
Marija Cerjak, Claudia Bazzani, Andreas C. Drichoutis   +2 more
wiley   +1 more source

Tobacco product litter as a form of postconsumption marketing: an observational study in India. [PDF]

Tob Control
Grilo G, Kaplan B, Cohen JE, Bhattacharya P, Mukherjee N, Welding K, Kennedy RD.   +6 more
europepmc   +1 more source

Branding of Isfahan’s Handicrafts by Using PCDL

, 2016
Reza Sepahvand, Seyed Najmuddin Mousavi, Ali Sarshoumi   +2 more
openalex   +2 more sources

INFLUENCE OF LOCAL BRANDS ON DOMESTIC INVESTORS’ DECISION TO SELECT INVESTMENT LOCATIONS: CASE STUDIES IN VIETNAM

, 2021
Ai Tran Huu, Thu Nguyen Thi Mong, My Phan Thi Chieu   +2 more
openalex   +2 more sources

Creating Shared Value as an Antecedent of Value Co‐Creation: B2B Relationships in the Agri‐Food Sector

Agribusiness, EarlyView.
ABSTRACT This study analyzes the effects of value co‐creation and creation of shared value in agricultural input marketing. This study used a sample of 178 agricultural companies in Costa Rica. The data were analyzed using partial least squares structural equation modeling (PLS‐SEM) with SMART PLS software. Our findings reveal the significant influence
Luis Ricardo Solís‐Rivera, Marcelo Royo‐Vela   +1 more
wiley   +1 more source

Pengaruh Label Halal, Religious Commitment, Brand Ambassador Dan Desin Produk Terhadap Keputusan Pembelian Kosmetik Wardah Studi Pada Mahasiswa Universitas Muhammadiyah Metro

, 2021
Anik Lestari, Nani Septiana
openalex   +1 more source

The Effects of Brand Equity of Constituent Brand on the Co-branding Brand Equity and Brand Attitudes

Journal of Practical Research in Advertising and Public Relations, 2016
null 이진균, null 임연수, null 이기영   +2 more
openaire   +1 more source

Determinants of Knowledge and Usage of Generative Artificial Intelligence in Agricultural Extension: Evidence From Tennessee Extension Personnel

Agribusiness, EarlyView.
ABSTRACT This paper examines the determinants of generative AI (GenAI) knowledge and usage among agricultural extension professionals. Drawing on survey data from agricultural extension personnel in Tennessee, we employ regression analyses and latent Dirichlet allocation (LDA) for topic modeling of open‐ended responses to study the knowledge and usage ...
Abdelaziz Lawani, Jason de Koff, James Muriuki, Anna‐Liisa Ihuhwa   +3 more
wiley   +1 more source