Results 211 to 218 of about 18,293 (218)

Co-branding on industrial markets

Industrial Marketing Management, 2005
Per Servais, Anders Bengtsson
exaly  

The dynamics of place brands: An identity-based approach to place branding theory

Marketing Theory, 2013
Mihalis Kavaratzis, Mary Jo Hatch
exaly  

Exploring rationales for branding a university: Should we be seeking to measure branding in UK universities?

Journal of Brand Management, 2011
Chris Chapleo
exaly  

Let them do the work: a participatory place branding approach

Journal of Place Management and Development, 2014
Sebastian Zenker
exaly  

The ethics of branding, customer-brand relationships, brand-equity strategy, and branding as a societal institution

Journal of Business Research, 2019
Shelby D. Hunt
exaly  

Place, Organization, Democracy: Three Strategies For Municipal Branding

Public Management Review, 2015
Hilde Bjørnå, Arild Wæraas
exaly  

Conceptualizing and researching employer branding

Career Development International, 2004
exaly  

Branding importance in business-to-business markets

Industrial Marketing Management, 2002
exaly