Results 201 to 210 of about 18,293 (218)

Branding in a Hyperconnected World: Refocusing Theories and Rethinking Boundaries

Journal of Marketing, 2020
Alina Sorescu, Jan-Benedict Steenkamp, Bernd Schmitt   +2 more
exaly  

Destination Branding: Insights and Practices from Destination Management Organizations

Journal of Travel Research, 2005
J R Brent Ritchie
exaly  

Branding the nation: What is being branded?

Journal of Vacation Marketing, 2006
Ying Fan
exaly  

A model of destination branding: Integrating the concepts of the branding and destination image

Tourism Management, 2011
Hailin Qu
exaly  

Exploring the relationship between corporate, internal and employer branding

Journal of Product and Brand Management, 2010
Ranis Cheng
exaly  

Mapping the domain of the fragmented field of internal branding

Journal of Product and Brand Management, 2016
Oriol Iglesias
exaly  

Self-branding, ‘micro-celebrity’ and the rise of Social Media Influencers

Celebrity Studies, 2017
Lawrence Ang, Susie Khamis
exaly  

Thin line between country, city, and region branding

Journal of Vacation Marketing, 2012
Ram Herstein
exaly  

Place branding as urban policy: the (im)political place branding

Cities, 2018
Andrea Lucarelli
exaly  

Putting city branding into practice

Journal of Brand Management, 2011
Erik Braun
exaly