Results 291 to 300 of about 534,714 (330)

Mapping sponsorship portfolios in esports: implied strategic continuity and diversification in the league of legends pro league. [PDF]

Front Sports Act Living
Zhu P, Agudamu, Zhao S, Zhang Y.
europepmc   +1 more source

Neuro-insights: a systematic review of neuromarketing perspectives across consumer buying stages. [PDF]

Front Neuroergon
Gupta R, Kapoor AP, Verma HV.
europepmc   +1 more source

Stigma and illness management among podoconiosis patients in rural Ethiopia: an intersectional-hermeneutic study. [PDF]

Int J Equity Health
Ayele B, Tadele G, Engdawork K.
europepmc   +1 more source

New immersive alcohol marketing and commerce in metaverse environments. [PDF]

Drug Alcohol Rev
Huckle T, Mummert K, Lyons A, McCreanor T, McLellan G, Moewaka Barnes H.   +5 more
europepmc   +1 more source

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To Brand or Be Branded

2021
This chapter covers the building of a personal brand as a female physician. First, the reader is counselled on managing the beginnings of a personal brand by confronting unwanted stereotypes and imposter syndrome. Moving further outward, the reader is offered direction as to building a reputation within the probable confines of gender-biased ...
Alana L. Grajewski, Adriana L. Grossman
openaire   +1 more source

The economics of brands and branding

SSRN Electronic Journal, 2018
Consumer goods industries tend to be dominated by a small number of nationally-branded goods. In many cases, brands are one of the few sources of differentiation between otherwise physically undifferentiated products. In this chapter we survey the literature on the role of consumer branding and brand preferences in driving consumer demand.
Bronnenberg, B.J.J.A.M., Dubé, Jean-pierre, Moorthy, Sridhar   +2 more
openaire   +1 more source

Pharmaceutical branding: ‘To brand or not to brand’

Journal of Medical Marketing, 2008
The UK pharmaceutical industry has witnessed many changes in the last ten years, adapting to new government regulations, price competition and parallel import from Europe.
openaire   +1 more source