Results 271 to 280 of about 87,759 (313)

Toward a conceptual understanding of co-creation in branding

Journal of Business Research, 2022
Sonja Sarasvuo, Anne Rindell
exaly  

Branding in a Hyperconnected World: Refocusing Theories and Rethinking Boundaries

Journal of Marketing, 2020
Vanitha Swaminathan, Alina Sorescu, Jan-Benedict E M Steenkamp   +2 more
exaly  

Brands and branding

2018
Godfrey Baldacchino, Susie Khamis
openaire   +1 more source

Impact of Brand Experience, Brand Familiarity, Brand Trust, and Brand Satisfaction on Brand Attachment and Brand Purchasing Intention: Focused on Luxury Brand

Journal of Distribution and Logistics, 2021
Oi Sul Jeon, Sung Kyu Park
openaire   +1 more source

Brand orientation, employer branding and internal branding: Do they effect on recruitment during the COVID-19 pandemic?

Journal of Business Research, 2022
Dmitry Kucherov, Victoria S Tsybova, Antonina Yu Lisovskaia   +2 more
exaly  

To Brand or Not to Brand

2006
openaire   +2 more sources

Destination Branding: Insights and Practices from Destination Management Organizations

Journal of Travel Research, 2005
J R Brent Ritchie
exaly  

A model of destination branding: Integrating the concepts of the branding and destination image

Tourism Management, 2011
Hailin Qu
exaly  

Brands and branding

Choice Reviews Online, 2009
openaire   +1 more source

Brand

American Journal of Hospice and Palliative Medicine®, 2013
openaire   +2 more sources