Results 251 to 260 of about 87,759 (313)

Is the well‐known phrase ‘small is beautiful’ true of small transnational education institutions?

British Educational Research Journal, EarlyView.
Abstract The purpose of this research is to consider the potential attractiveness of operating a small international branch campus (IBC). Drawing upon resource‐based and legitimacy theories, we examine the strengths, weaknesses, opportunities and threats associated with the business model that is based on having a small institution size.
Stephen Wilkins, Joe Hazzam
wiley   +1 more source

From propaganda to neoliberal consumer culture: the cultural logics of physical activity promotion in Maoist and urban China. [PDF]

Front Public Health
Zhu P, Pang Z, Yin Y, Wen Z, Zhang Y.
europepmc   +1 more source

The role of co-creation in corporate branding: the case of a Higher Education Institution

, 2015
Foster, C, Pich, C, Foster, Carley, Spry, L, Pich, C., Pich, Christopher, Spry, L.   +6 more
core  

Enhanced fuzzy combined techniques for group decision-making with 2-tuple linguistic neutrosophic number and applications to sports event brand building evaluation. [PDF]

Sci Rep
Lian J, Guo H, Hwan CK, Meng Y.
europepmc   +1 more source

Student satisfaction in transnational higher education in China: A mixed-methods study across Australian, German, and US cooperative programmes. [PDF]

PLoS One
Hu M.
europepmc   +1 more source

A Fuzzy-Set Qualitative Comparative Analysis of Potable Water Reuse Implementation Pathways. [PDF]

Environ Sci Technol
Sardana P, Javernick-Will A, Cook SM.
europepmc   +1 more source

Advancements in Individual Animal Identification: A Historical Perspective from Prehistoric Times to the Present. [PDF]

Animals (Basel)
Paudel S, Brown-Brandl T.
europepmc   +1 more source

Commentary on "A Clinical Approach to Pediatric Functional Urinary Disorders in Settings without Urodynamic Studies" - Role of uroflowmetry.

J Indian Assoc Pediatr Surg
Babu R.
europepmc   +1 more source

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The economics of brands and branding

SSRN Electronic Journal, 2018
Consumer goods industries tend to be dominated by a small number of nationally-branded goods. In many cases, brands are one of the few sources of differentiation between otherwise physically undifferentiated products. In this chapter we survey the literature on the role of consumer branding and brand preferences in driving consumer demand.
Bronnenberg, B.J.J.A.M., Dubé, Jean-pierre, Moorthy, Sridhar   +2 more
openaire   +1 more source