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2021
This chapter covers the building of a personal brand as a female physician. First, the reader is counselled on managing the beginnings of a personal brand by confronting unwanted stereotypes and imposter syndrome. Moving further outward, the reader is offered direction as to building a reputation within the probable confines of gender-biased ...
Alana L. Grajewski, Adriana L. Grossman
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This chapter covers the building of a personal brand as a female physician. First, the reader is counselled on managing the beginnings of a personal brand by confronting unwanted stereotypes and imposter syndrome. Moving further outward, the reader is offered direction as to building a reputation within the probable confines of gender-biased ...
Alana L. Grajewski, Adriana L. Grossman
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Pharmaceutical branding: ‘To brand or not to brand’
Journal of Medical Marketing, 2008The UK pharmaceutical industry has witnessed many changes in the last ten years, adapting to new government regulations, price competition and parallel import from Europe.
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SSRN Electronic Journal, 2013
Brands and branding have emerged as key concepts in marketing, management, and strategy, and the concept of branding, referring to the process of bringing attention to a product, company, concept, person, or cause, has become an everyday term. Research and thinking about brands and branding can be divided into four perspectives: corporate perspectives,
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Brands and branding have emerged as key concepts in marketing, management, and strategy, and the concept of branding, referring to the process of bringing attention to a product, company, concept, person, or cause, has become an everyday term. Research and thinking about brands and branding can be divided into four perspectives: corporate perspectives,
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To Brand or Not to Brand: An Introduction to B2B Branding
2021Lead generation, marketing automation, performance marketing, or content AI are only a few of the recent developments that have re-shaped the face of B2B marketing. Perhaps even thus far that conventional elements such as branding have become obsolete?
Kirsten Juliet Ives, Vera Müllner
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Indian Journal of Marketing, 2015
Research suggests a close interrelationship between brand personality and brand equity. Companies have recognized the importance of brand personality in the development of brand equity. Therefore, a brand management strategy based on interrelationship between brand personality and brand equity is the need of the hour.
Anees Ahmad, K. S. Thyagaraj
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Research suggests a close interrelationship between brand personality and brand equity. Companies have recognized the importance of brand personality in the development of brand equity. Therefore, a brand management strategy based on interrelationship between brand personality and brand equity is the need of the hour.
Anees Ahmad, K. S. Thyagaraj
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‘Cool', Brands and ‘Cool' Brands
International Journal of Asian Business and Information Management, 2014The term ‘cool' is widely used expression in popular culture. This word is prefixed liberally with anything including people, behavior, place and brands. Notwithstanding ambiguity about what it stands there is complete clarity that it certainly adds value. ‘Cool' in this perspective is precious resource which can be used in brand building. The authors'
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Impacts of brand commitment, brand reliability, and brand attitude on brand relationship
Intelligent Decision TechnologiesIn the fiercely competitive landscape of modern business, the establishment and maintenance of strong brand relationships have become pivotal for organizations seeking sustainable success. This research explores the intricate dynamics of brand relationships by examining the influences of three core constructs: brand commitment, brand reliability, and ...
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Nation branding and right to brand/brand Turkey
Research and Policy on Turkey, 2017This article investigates the public right to nation branding in Turkey, as this process has been carried out predominantly by the AKP (Justice and Development Party) government with minimal civil ...
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