Results 81 to 90 of about 534,714 (330)
Nation Branding and Policy transfer: Insights from Norden. EL-CSID Working Paper Issue 2018/22 • October 2018 [PDF]
, 2018 Recent years have seen an interesting development in practices and policies of nation branding. Alongside an emphasis in which nation branding programmes seek to activate desires of conspicuous consumption in consumers, or to use branded messages to ...
Browning, Christopher S.
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Proceedings of the 16th International Symposium on Management (INSYMA 2019), 2019 ABSTRACT: The purpose of the study is to analyze and determine the influence of brand communication, brand image, brand satisfaction, and brand trust on brand loyalty of Teh Pucuk Harum in Surabaya. This study used 170 respondents who are residing in Surabaya, minimum education level of high/vocational school, having consumed Teh Pucuk Harum products ...
Dudi Anandya +2 more
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Influence of brand signature, brand awareness, brand attitude, brand reputation on hotel industry’s brand performance [PDF]
International Journal of Hospitality Management, 2019 This paper develops a multi-disciplinary measure of the brand signature construct by means of literature review and primary data analysis. This study explains that brand signature involves (i) endorsement of consistent consumer attitude toward diffusion of a brand name and brand logo (consists of typeface, design, and color); (ii) the expression and ...
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Creating a state brand: A brand and branding Serbia [PDF]
Ekonomika, 2018 The states make different attempts to attract more tourists, foreign investors, develop the international partnerships, stimulate export, make better position for their products and services, but also to position and impose itself more efficiently, meaningful and innovative, by the personally recognizable brands, to the international environment ...
Drago Cvijanović +2 more
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Skin‐Interfaced Therapeutic Patches for Wound Fluid Management and Transdermal Drug Delivery
Advanced Healthcare Materials, EarlyView.This study presents an integrated skin‐interfaced device combining microfluidics, hydrogel film technology, flexible electronics, and iontophoresis‐based transdermal delivery of PDRN to enhance wound healing. The device effectively manages wound fluid, maintains optimal moisture, and non‐invasively delivers therapeutic drugs.
Dongjun Han +5 more
wiley +1 more source
Sports Branding – A Complex Process [PDF]
Ovidius University Annals: Economic Sciences Series, 2019 “Sports and entertainment have been convergent ever since the dawn of capitalism” (Carter, 2010, p. 26). From this point of view, throughout the years, sports stakeholders and every person involved in sports activities understood the necessity of ...
Sergiu Vlad Stan
doaj
Personal branding for librarians: The way forward [PDF]
, 2010 Librarians have always been labelled as knowledge gatekeepers and persons who ‘shusshhh’ people around. However, that may be true years and decades ago. Going forward, do we librarians want to be labelled as such? A brand is a promise delivered.
Syed Ahmad Alhady, Syed Mohammed Alhady +1 more
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Counterfeit versus original patronage: Do emotional brand attachment, brand involvement, and past experience matter? [PDF]
, 2020 Xuemei Bian, Sadia Haque
openalex +1 more source
An Ultrapotent, Ultraeconomical, Antifreeze Polypeptide
Advanced Materials, EarlyView.Simple and inexpensive polypeptides composed of random copolymers of alanine and glutamic acid are effective antifreezes for applications in foods and biomedicine. The polypeptides, inspired by natural extremophile proteins, inhibit the growth of large ice crystals and prevent damage to sensitive biologics.
Thomas J. McPartlon +5 more
wiley +1 more source
The Influence of Brand Awareness, Brand Image, and Brand Trust on Brand Loyalty
Jurnal Manajemen, 2020 The aim of this research is to examine the positive influence of brand awareness, brand image, and brand trust on brand loyalty. The coffee shop business in big cities in Indonesia is growing rapidly. Each coffee shop strives to show its uniqueness.
Innocentius Bernarto, Margaretha P. Berlianto, Yohana F. C. P. Meilani, +1 more
openaire +3 more sources