China's cigarette health warning labels: Undermined by branding. [PDF]
Nian Q +7 more
europepmc +1 more source
Revitalizing brands and brand: Essays on Brand and Brand Portfolio Management Strategies
How should consumer products manufacturers and retailers keep their portfolio of brand offerings relevant and energetic when large numbers of new brands are continuously launched into a world of increasingly nonloyal customers with evolving needs? The harsh reality is, at a time when the demise of old brands has accelerated and even established brands ...
openaire +1 more source
Practice of Offering a Small Pouch of Tobacco for Free With a Big Pouch of Pan Masala: A Strategic Move to Circumvent Gutkha Regulations. [PDF]
Gupta VK, Kankane N, Malhotra S.
europepmc +1 more source
Augmented authenticity in athlete branding through human-AI co-production. [PDF]
Westerbeek H.
europepmc +1 more source
Platform power, athlete branding, generative AI, and the future of sport governance-a systematic review. [PDF]
Westerbeek H, van Schaik T.
europepmc +1 more source
Effect of plain cigarette packaging on point-of-sale purchasing behavior among young adults who smoke. [PDF]
Martino SC +5 more
europepmc +1 more source
Therapeutic Branding: A Common and Bizarre Practice That Scars for Life. [PDF]
Tewari S +5 more
europepmc +1 more source
From prestige to solidarity: why WHO collaborating centres must become a political force. [PDF]
Correia T, Azzopardi-Muscat N.
europepmc +1 more source
Towards Rigorous Eye-Tracking Methodology in Interdisciplinary Fields: Insights from and Recommendations for Tourism Research. [PDF]
Hong WCH.
europepmc +1 more source

