Results 81 to 90 of about 17,432 (168)

China's cigarette health warning labels: Undermined by branding. [PDF]

open access: yesTob Induc Dis
Nian Q   +7 more
europepmc   +1 more source

Revitalizing brands and brand: Essays on Brand and Brand Portfolio Management Strategies

open access: yes, 2016
How should consumer products manufacturers and retailers keep their portfolio of brand offerings relevant and energetic when large numbers of new brands are continuously launched into a world of increasingly nonloyal customers with evolving needs? The harsh reality is, at a time when the demise of old brands has accelerated and even established brands ...
openaire   +1 more source

Therapeutic Branding: A Common and Bizarre Practice That Scars for Life. [PDF]

open access: yesCureus
Tewari S   +5 more
europepmc   +1 more source

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