Results 81 to 90 of about 87,759 (313)
Advanced Energy Materials, EarlyView.This study investigates the feasibility of scaling up Prussian White (PW)‐based cathode manufacturing at a pilot scale. Through careful PW dehydration combined with optimized aqueous processing, we report the stepwise development of industrially relevant 1 Ah pouch cells and evaluate their performance under various conditions.
Faduma M. Maddar +7 more
wiley +1 more source
Applied Economic Perspectives and Policy, EarlyView.ABSTRACT Estimates of reductions in greenhouse gas (GHG) emissions from lower demand for cattle‐based products must account for substitution effects. This study collected data through two surveys—one on ground beef and another on dairy milk—to evaluate substitution effects and potential GHG reductions.
Brandon R. McFadden +5 more
wiley +1 more source
, 2010 Purpose: The corporate branding concept places an emphasis on employees' attitudes and behaviours. This has given rise to internal branding and employer branding, which argue for a closer alignment between the employees' values and those of the corporate
Punjaisri, K. +10 more
core +1 more source
Applied Economic Perspectives and Policy, EarlyView.ABSTRACT This study investigates the impact of geographical indication (GI) certification on the export performance of Turkish agri‐food products by analyzing both trade volume and unit value dynamics. Drawing on monthly data from 2000 to 2024 across 22 GI‐certified products, the research employs product‐level regressions, fixed‐effects panel models ...
Ihlas Sovbetov, Muge Burcu Ozdemir
wiley +1 more source
The importance of branding in industrial markets [PDF]
Demonstrations of the power of branding in consumer markets reverberate around the globe. In contrast, the role of branding in industrial markets is unclear and under-researched.
Mudambi, Susan McDowell
core
Examining Personal Branding Strategies and Perceptions of Preferred Brand Identity of Female Collegiate Athletes [PDF]
, 2022 Student-athlete branding opportunities are vastly expanding as more opportunities are given using athlete’s name, image, and likeness (NIL). However, a research gap exists between examining branding opportunities and perceptions of branding among ...
Thomas, Jared
core
AUDIO BRANDING GUIDANCE MODEL IN THE CASE OF SMALL AND MEDIUM-SIZED BUSINESSES
Baltic Journal of Economic StudiesThis research explores the nexus of audio branding and small and medium-sized enterprises (SMEs), a substantial sector representing 90% of global businesses yet one that remains largely underrepresented in the context of audio branding.
Justinas Kisieliauskas +2 more
doaj +1 more source
Sketsa Bisnis, 2019 English This study aims to know and explain the influence of city branding on the interest of visiting, the image of the city of visiting interest, city branding against the decision of visiting, the image of the city against the decision to visit ...
Tati Haryati, Jumadil Wahid
doaj +1 more source
Applied Economic Perspectives and Policy, EarlyView.ABSTRACT Growing demand for healthier beverages is driving innovation in the wine sector, with dealcoholized wine emerging as a promising alternative. However, little is known about the contextual conditions under which consumers would choose dealcoholized wine, particularly in countries with strong wine traditions. To fill this gap, this work examines
Giovanna Piracci +4 more
wiley +1 more source
Marketing in SMEs: a '4Ps' self-branding model [PDF]
, 2016 Purpose – The purpose of this paper is to explore the extent to which traditional marketing theory and practice can be applied in small- and medium-sized enterprises (SMEs) and consider how owner-managers perceive their own role in marketing within a ...
Resnick, SM +7 more
core +1 more source