Results 11 to 20 of about 707 (141)
La fotografía de moda y su relación con el Branding [PDF]
, 2023 Grado en Publicidad y Relaciones ...
Montesinos Gil, Cristina
openaire +2 more sources
El personal branding en la comunicación de moda : Instagramer de moda como profesión [PDF]
, 2016 En un moment on les xarxes socials estan revolucionant el panorama de comunicació, ha nascut una nova professió: ser Instagramer. Gent que atès el gran volum de seguidors té una influència en ells, capaços de modificar l'actitud o convertir-se en líders d'opinió i ser preescriptors de marca.
Barbosa Rosa, Olga +1 more
openaire +2 more sources
Estratégias de Branding de Moda no contexto da pandemia do Covid-19 [PDF]
, 2022 Esta dissertação procura entender a evolução do setor da moda perante as advertências causadas pela pandemia da Covid-19, e de que modo o branding auxiliou as marcas de moda dentro do contexto da crise. Embora subsista inúmeros e divergentes desafios em tempos de incerteza, da mesma forma encontram-se oportunidades a ser conquistadas, nomeadamente numa
Ferreira, Inês Sequeira da Silva Casanova
openaire +2 more sources
Branding cultural e comunicação de marcas de moda [PDF]
, 2012 The context of this dissertation is the portuguese fashion market. Giving special attention to the communication of portuguese fashion brands and how they are addressing the portuguese consumer. We seek to ascertain the reputation of those brands to the consumer concerned.
Pimenta, Joana
openaire +2 more sources
Diseño de una estrategia de branding digital para el posicionamiento de Soy Pelusa, blog de moda. [PDF]
, 2020 El presente trabajo de investigación tiene como objetivo profundizar sobre la importancia del branding digital para reforzar la marca personal de una bloguera de moda ecuatoriana, que busca diferenciarse entre otras a través de una estrategia que le permita mostrar la identidad cultural ecuatoriana.
Murillo Cedeño, Cessia Carolina
openaire +2 more sources
Business Strategy and the Environment, Volume 32, Issue 7, Page 4798-4820, November 2023., 2023 Abstract Implementing the circular economy (CE) through the design of a restorative industrial system is a major challenge. This study investigates the capabilities that underpin the circular competitive advantages of firms in the textile and clothing industry in Italy, which is one of the country's most polluting sectors. We have developed a framework
Carla Coppola +2 more
wiley +1 more source
British Journal of Psychology, Volume 114, Issue 1, Page 1-20, February 2023., 2023 Abstract Aesthetic and moral evaluations engage appetitive and defensive emotions. While the role played by pleasure in positive aesthetic and moral judgements has been extensively researched, little is known about how defensive emotions influence negative aesthetic and moral judgements.
Alejandro Dorado +3 more
wiley +1 more source
International Wound Journal, Volume 20, Issue 2, Page 579-608, February 2023., 2023 Abstract The present study sought to explore the impact of movement monitoring devices on risk prediction and prevention of pressure ulcers (PU) among adults. Using systematic review methodology, we included original research studies using a prospective design, written in English, assessing adult patients' movement in bed, using a movement monitoring ...
Zena Moore +7 more
wiley +1 more source
A Pesquisa de Tendências e a Gestão de Marcas de Moda na Sociedade de Hiperconsumo Moderna
ModaPalavra e-periódico, 2018 A sociedade moderna caracteriza-se pela generalização da moda, que é a valorização do novo. Marcas de moda, portanto, são aquelas cujos produtos renovam-se ciclicamente, apresentando modificações constantemente.
Patricia Ceccato +1 more
doaj +5 more sources
Journal of Religious History, Volume 45, Issue 4, Page 582-602, December 2021., 2021 The Francoist state, in collusion with the Church, tried to domesticate women's bodies and encode dressing patterns in accordance with Catholic moral doctrine. This article interrogates the normative notion of femininity in Francoism, focusing on ecclesiastical discourse and Catholic dress code. The Church dictated dressing norms, and the Franco regime
Uxía Otero‐González
wiley +1 more source