Results 111 to 120 of about 165,691 (315)

To brand or not to brand

open access: yes, 2002
When consumers recognise the Irma-girl, the yellow arches of McDonald's or the logo of Arla Foods, they react to the 'branding' of the company.E ven though many people have already heard of branding, only a minority are able to define the concept.A 'brand' can be a number of things: a name, a symbol, a logo or a sentence - or a combination of them all.
Andersen, Lone Schreiber, Brunsø, Karen
openaire   +1 more source

Salmonella lipopolysaccharide‐containing supported lipid bilayers as platforms to study bacteriophage interactions

open access: yesFEBS Letters, EarlyView.
We present robust protocols for the preparation of supported lipid bilayers (SLBs) incorporating either Salmonella smooth LPS or outer membrane vesicles (OMVs). We use a combination of quartz crystal microbalance with dissipation (QCM‐D) and fluorescence microscopy to both characterize the SLBs of various compositions and to probe their interactions ...
Hudson P. Pace   +6 more
wiley   +1 more source

Una mirada de los aspectos económicos, simbólicos y emocionales como parte de un conjunto de prácticas que determinan experiencias de consumo de bienes de lujo

open access: yesRAN, 2015
El presente trabajo tiene por objeto, identificar y comprender las actitudes manifiestas por un grupo de consumidores de segmentos diferenciados, en relación al proceso de decisión de compra de marcas de lujo en dos regiones del país.
Mauricio Edgardo Muñoz Osores   +2 more
doaj  

Microbiome−host proteostasis crosstalk—An emerging perspective on mechanisms and interventions toward healthy longevity

open access: yesFEBS Letters, EarlyView.
Proteostasis and the gut microbiota play a key role in shaping host physiology. Microbiota‐derived metabolites, vitamins, and RNA modulate host proteostasis. Findings from model systems, including C. elegans, indicate microbes can either stabilize or disrupt host proteostasis.
Abhishek Anil Dubey, Maria Ermolaeva
wiley   +1 more source

El Grafismo Apuntando al subconsciente de los consumidores

open access: yesCiencia UNEMI, 2012
This article is about "Graphics" focusing on the subconscious of consumers. This is an area that shouldbe treated with responsibility by those who do advertising design and evaluated objectively in the context of the relationship between product and ...
Gómez-Torres, Roberto
doaj  

From mice to humans—divergent strategies for intestinal homeostasis and regeneration

open access: yesFEBS Letters, EarlyView.
Recent advances such as organoid genome editing, xenotransplantation, imaging, and whole‐genome sequencing have enabled direct studies of human intestinal stem cells (ISCs). These studies reveal species‐specific features, including slower ISC proliferation, distinct injury responses, slower somatic mutation accumulation in humans, and an inverse ...
Keiko Ishikawa   +2 more
wiley   +1 more source

The success of luxury brands in Japan and their uncertain future [PDF]

open access: yes
The Japanese are the world?s largest individual consumers of luxury brands and form the second largest market for luxury goods after the US. The Japanese were the driving force behind the exponential growth of the European luxury industry and the ...
Ronald J. Degen
core  

Protecting food brands in China [PDF]

open access: yes, 2016
This report is part of a series on the export of Australian food to China. The purpose of this report is to provide answers for Australian businesses looking to protect their brands in China.
Woodhead, Alice   +2 more
core  

Phosphoinositides and inositol phosphates as molecular glues

open access: yesFEBS Letters, EarlyView.
Inositol phosphates (IPs) and phosphoinositides (PIPs) regulate diverse eukaryotic processes. Beyond recruiting signaling proteins or acting as structural cofactors, recent studies suggest they mediate protein–protein interactions as natural molecular glues.
Aleshia Seaton‐Terry   +9 more
wiley   +1 more source

Managing Brands.

open access: yes
How are strong brands built and maintained? Which elements of the marketing mix are most critical in building and maintaining brand equity? These questions have endured for decades because their resolution requires extensive data sets and advanced ...
Ataman, B.M.
core  

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