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Search Engine Optimization and Business Communication Instruction: Interviews With Experts
, 2020Search engine optimization (SEO), or the set of practices involved in attaining a high ranking in search engine results, is a web writing skill that requires more attention in business communication pedagogy, because SEO helps businesses attract ...
J. Sheffield
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An Updated and Expanded Nationwide Study of Business Communication Courses
, 2020This nationwide study of business communication instructors examined course delivery, course outlook, topics and depth of coverage, social media and technology coverage, diversity coverage, critical thinking, and accessibility. The outlook for the course
Farrokh Moshiri, Peter W. Cardon
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Methods Showcase—Using PLSF-SEM in Business Communication Research
International Journal of Business CommunicationStructural equation modeling (SEM) is a data analysis method that is widely used in business communication research, as well as research in many other fields, when scholars need to test complex models with multiple outcomes, interactions, or operations ...
Ned Kock
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The Need for Cross-Cultural Communication Instruction in U.S. Business Communication Courses
, 2020U.S. undergraduate business communication (BCOM) classes teach students workplace communication fundamentals, but may not build the cross-cultural communication (CCC) skills that learners will need in today’s global workplace.
Margaret Garnett Smallwood
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Building Critical AI Literacy in the Business Communication Classroom
Business and Professional Communication QuarterlyThe public release of ChatGPT in 2022 ushered in a new era, affirming the present reality of AI-assisted writing and the critical role business instructors play in preparing students.
D. DeVasto, Zsuzsanna B. Palmer
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Pedagogical Impact of Text-Generative AI and ChatGPT on Business Communication
Business and Professional Communication QuarterlyThe article discusses the impact of text-generative AI in business communication pedagogy. The onset of open AI, such as ChatGPT, has the potential to transform the way faculty and students approach oral and written professional business communication ...
Daneshwar Sharma, Himanshi Pandey
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Business and Professional Communication Quarterly, 2023
Many experts project generative AI will impact the types of competencies that are valued among working professionals. This is the first known academic study to explore the views of business practitioners about the impacts of generative AI on skill sets ...
Peter W. Cardon +5 more
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Many experts project generative AI will impact the types of competencies that are valued among working professionals. This is the first known academic study to explore the views of business practitioners about the impacts of generative AI on skill sets ...
Peter W. Cardon +5 more
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BCOM 2101 Basic Business Communication (1 semester hour) This course will provide an introduction to business writing and speaking with a particular emphasis on grammar, sentence structure, thought formation, and presentation skills.
Galina Valentinovna Serebriakova +1 more
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Business and Professional Communication Quarterly, 2019
This article extends a dialogue regarding how (and what) communication skills are stressed within business schools, which should be regularly examined and updated.
Stephanie G. Schartel Dunn, P. Lane
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This article extends a dialogue regarding how (and what) communication skills are stressed within business schools, which should be regularly examined and updated.
Stephanie G. Schartel Dunn, P. Lane
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Social Media Acceptance and Usage by Business Communication Faculty
Business and Professional Communication Quarterly, 2018Social media are an ubiquitous, technological phenomenon, permeating both personal and professional lives. Increasingly, business professionals use social media at work, yet it is often omitted from the business curriculum.
Kayla N. Sapkota, Jim Vander Putten
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