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E-learning: Designing new business education [PDF]

open access: yes
Business Schools are under intense competitive pressure, and one way for them to differentiate themselves and compete distinctively is by adopting innovative uses of information technology.
Caliz, Cristina
core  

The impact of communications and understanding on the success of business/IT alignment [PDF]

open access: yes, 2005
This article reports on an investigation of IS stakeholders communication and mutual understanding, and their impact on the success of business / IT alignment. In particular, by following a hermeneutic study of transcripts of two focus groups and several
Cybulski, Jacob, Lukaitis, Stasys
core   +1 more source

Enhancing Sustainability Label Effectiveness Through Logo Design Modification: An Analysis of the EU Green Leaf Logo

open access: yesAgribusiness, EarlyView.
ABSTRACT Sustainability labels can help support consumers select more socially and environmentally friendly options, thereby enhancing returns for conscientious producers and promoting the transition to a more sustainable food system. However, consumer confusion regarding labels' meaning undermines their effectiveness.
Monika Hartmann   +4 more
wiley   +1 more source

Identify successful marketing communication strategies that apply to a small hair salon [PDF]

open access: yes, 2018
A selected organisation provides hair dressing services and hair products to customers. The aim of this report is to analyse how the small hair salon could improve their marketing communication strategies in order to attract more customers and enhance ...
Lam, Siu, Yeung, Deniss
core  

Consumer Preferences for Craft Beer: The Interplay of Localness and Advertising Language

open access: yesAgribusiness, EarlyView.
ABSTRACT This study explores the influence of the language of the label, origin of production, and origin of brewing ingredients on Croatian consumers' preferences and willingness to pay for organic craft beer. Employing an online survey and a choice experiment among 223 Croatian alcohol consumers, we find that while there's a willingness to pay a ...
Marija Cerjak   +2 more
wiley   +1 more source

Determinants of Knowledge and Usage of Generative Artificial Intelligence in Agricultural Extension: Evidence From Tennessee Extension Personnel

open access: yesAgribusiness, EarlyView.
ABSTRACT This paper examines the determinants of generative AI (GenAI) knowledge and usage among agricultural extension professionals. Drawing on survey data from agricultural extension personnel in Tennessee, we employ regression analyses and latent Dirichlet allocation (LDA) for topic modeling of open‐ended responses to study the knowledge and usage ...
Abdelaziz Lawani   +3 more
wiley   +1 more source

Leader’s communication skills as a factor in ensuring effective team interaction

open access: yesЕкономіка, управління та адміністрування
In the context of aggravating crisis trends and competition, effective management of business entities’ resources, one of which is personnel, is of particular importance.
V.O. Tkachuk, S.B. Sannikova
doaj   +1 more source

The use of English as a common corporate language in international business [PDF]

open access: yesAnali Ekonomskog fakulteta u Subotici, 2014
It is now widely acknowledged that globalization has had a huge impact on all aspects of contemporary life. The world of business is no exception, which is best seen in the creation of global market economy in which almost all networks are international.
Trninić-Janjić Zora
doaj  

Global Risks 2012, Seventh Edition [PDF]

open access: yes, 2012
The World Economic Forum's Global Risks 2012 report is based on a survey of 469 experts from industry, government, academia and civil society that examines 50 global risks across five categories.

core  

Regional Differences in U.S. Consumer Preferences for Native Woody Shrubs With Varying Aesthetic Characteristics

open access: yesAgribusiness, EarlyView.
ABSTRACT Native plants offer a variety of aesthetic (e.g., fall colour, fruit, flowers) and functional benefits (e.g., pollinator friendly, wildlife friendly, water management). How these benefits influence consumer choice and perceived value of native versus introduced plants is not well understood.
Alicia Rihn   +3 more
wiley   +1 more source

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