Results 81 to 90 of about 123,092 (300)

PRINCIPLES OF EFFECTIVE COMMUNICATION AND PERSUASION IN BUSINESS NEGOTIATIONS

open access: yes9th International Scientific Conference “Business and Management 2016”, 2016
In business communication and negotiations communicating sides are trying to convince each other in their views, positions justice. For this purpose using a variety of measures starting with scientifically sound principles, logic diagrams and ending in various appeals, speculations, sophistries. Language persuasiveness is very important the negotiators’
Kestutis Peleckis   +3 more
openaire   +2 more sources

The Use of Strategic Metaphors in Intercultural Business Communication [PDF]

open access: yes
This paper contends that the use of strategic metaphors can help deliver the effective intercultural business communication necessary for global success.
James Cunningham   +1 more
core  

U.S. Consumers Sometimes Prefer Seemingly Redundant Labels

open access: yesAgribusiness, EarlyView.
ABSTRACT More food products are carrying seemingly redundant labels, which are marketing claims or certifications that reiterate product attributes already conveyed. In this paper, we aim to answer two questions on redundant labels. First, do consumers view redundant labels as deceptive or informative? Second, how do redundant labels affect product and
Jackson Lusk   +2 more
wiley   +1 more source

Video and Text‐Based Supplemental Health Information and Consumer Willingness to Pay for Nutrient‐Enhanced Eggs

open access: yesAgribusiness, EarlyView.
ABSTRACT Nutritional information is very important in the food choices of consumers. However, when they are too scientific or technical, they have the potential to confuse consumers, resulting in information asymmetry and dissuading them from making beneficial choices.
Edeoba W. Edobor   +3 more
wiley   +1 more source

Strategi Membangun Media Daring Melalui Komunikasi Pemasaran Terpadu (Studi Kasus Pada Bertuahpos.com)

open access: yesJurnal Komunikasi, 2018
Advertising is determining whether or not this online mass media develops. For that the online mass media can not only write and disseminate information, but also must be able to communicate in the context of business communication.
Gunawan Saleh, Prsetia Rahmad
doaj   +1 more source

Business Communication : Developing Leaders for a Networked World

open access: yes, 2018
Business Communication: Developing Leaders for a Networked World, by Peter Cardon, puts students at the center of business communication through the author's unique focus on credibility woven throughout the textbook chapters, forward looking vision built
Cardon, Peter W.
core  

Effective business communication in the company

open access: yes, 2023
Ovaj rad tematizira efektivnu poslovnu komunikaciju u poduzeću kao ključni faktor uspjeha organizacija u današnjem poslovnom okruženju. Komunikacija ima važnu ulogu u ostvarivanju poslovnih ciljeva, izgradnji produktivnih timova, održavanju kvalitetnih ...
Džebić, Alan
core  

Mapping the Innovation DNA of Agribusiness Firms: A Multi‐Method Analysis of Strategic Capabilities and Performance

open access: yesAgribusiness, EarlyView.
ABSTRACT Innovation is essential for competitiveness in agribusiness facing dynamic environments. This study examines how market orientation, marketing, relational, and social capabilities influence innovation performance. Using data from 751 Spanish firms and a multi‐method approach that integrates Structural Equation Modeling (PLS‐SEM), Necessary ...
Beatriz Corchuelo Martínez‐Azúa   +1 more
wiley   +1 more source

Corporate Communication

open access: yes, 2012
Effective communication skills are a prerequisite for succeeding in business. Communication tools and activities connect people within and beyond the organization in order to establish the business’s place in the corporate community and the social ...
The Saylor Foundation
core  

Mapping communication management competencies for European practitioners ECOPSI an EU study

open access: yes, 2015
This paper and its findings suggest there is little organised life-long learning in public relations and communication management in Europe. Consequently senior communication practitioners believe there are major failings in the capabilities related to ...
Angeles Moreno   +3 more
core   +1 more source

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